While urbanization is happening at a rapid pace, are Vietnamese truly living well? This seemingly simple question touches on the concerns of millions of people. We may have metro systems, skyscrapers, and shopping malls, but is our “standard of living” – the definition of true quality of life – keeping up with this pace of development?
Standard of living entails more than just modern apartments and infrastructure. It encompasses parks for children to play in, green canals within urban areas, essential amenities within a 15-minute walk, and a safe environment for future generations.
PGS. TS Tran Dinh Thien, Former Director of the Vietnam Economic Institute, shares his insights at the talk show “Kien Tao Dat Nuoc – Tu Hao Viet Nam” (“Nation Building – Proud Vietnam”).
To turn these seemingly simple aspirations into reality, the role of the private sector is more crucial than ever. As PGS. TS Tran Dinh Thien, Former Director of the Vietnam Economic Institute, emphasized during the talk show “Kien Tao Dat Nuoc – Tu Hao Viet Nam”: “Vietnam’s private sector has risen to become a pivotal force, playing a decisive role in the country’s growth and development.”
PGS. TS Thien refers to this as the “heroic spirit” phase, where the private sector is regarded as the most important driver of the economy, contributing not only to GDP growth but also shaping the face and quality of life of the entire society.
Ms. Thi Anh Dao, Director of Marketing at Masterise Group, shares her thoughts with PGS. TS Tran Dinh Thien at the talk show “Kien Tao Dat Nuoc – Tu Hao Viet Nam.”
Echoing this view, Ms. Thi Anh Dao, Director of Marketing at Masterise Group, believes that private enterprises must see themselves as part of the nation-building ecosystem, thereby recognizing their role and responsibility in contributing to the country’s development today and in the future.
Resolutions 10 and 06 further provide a legal framework for the private sector to deeply engage in infrastructure development, urban construction, and raising living standards. Pioneer enterprises like Masterise Group are bringing this spirit to life.
Unlike traditional urban development, which often focuses on short-term profits, Masterise Group takes a long-term approach: it’s not just about building houses, but about constructing a better standard of living. In Ho Chi Minh City, this vision is materialized through The Global City.
Located in Binh Trung Ward and spanning over 117 hectares, The Global City is designed as a “city within a city,” integrating residential, commercial, educational, and entertainment functions to fully meet the needs of its residents.
The Global City is not just a prime location on the real estate map. It is also a testament to Masterise Group’s philosophy of “urban planning centered on people” in its strategy to shape modern Vietnamese urban landscapes: well-planned infrastructure, integration of live-work-play-learn-sport within a 15-minute walk. From bustling commercial streets and Southeast Asia’s longest musical canal to green parks and spacious running paths, all amenities aim to create a comprehensive living ecosystem for residents.
The Global City epitomizes this vision, and we continuously infuse this spirit into our other projects. For Masterise Group, the philosophy of “urban planning centered on people” goes beyond individual amenities, aspiring to create a comprehensive urban ecosystem where people and community values take center stage.
Ms. Thi Anh Dao, Director of Marketing at Masterise Group, shares her insights at the talk show.
As Ms. Thi Anh Dao, Director of Marketing at Masterise Group, emphasized during the talk show: “A city truly comes alive when its residents become its soul. The value of a sustainable urban area lies in its ability to nurture a legacy for generations, beyond just infrastructure and amenities.”
This is why Masterise Group remains steadfast in developing projects to international standards while building a sustainable legacy for future generations. This philosophy is evident in The Global City, where every design detail is meticulously crafted to meet international standards while seamlessly blending with the local pace and cultural identity of Vietnam.
Instead of replicating models from renowned global cities, architects carefully curate and incorporate local colors, materials, and spaces that evoke a sense of familiarity. As a result, residents can enjoy modern conveniences while feeling a sense of belonging and pride in their community.
The fusion of international living standards and Vietnamese cultural identity in The Global City not only creates an ideal living environment but also contributes to shaping modern, civilized, sustainable, and culturally rich urban landscapes in Vietnam. This is the message Masterise Group wishes to convey: Vietnamese people truly deserve a better life – in spaces they can be proud of, where convenience and a sense of belonging converge.
The insights shared by PGS. TS Tran Dinh Thien and Ms. Thi Anh Dao continue in the talk show “Kien Tao Dat Nuoc – Tu Hao Viet Nam,” offering a profound perspective on the role of private enterprises in shaping a new standard of living for Vietnamese people.
The talk show “Kien Tao Dat Nuoc – Tu Hao Viet Nam” (“Nation Building – Proud Vietnam”) is an inspirational current affairs program broadcast on the Government Portal by HTV9 and VCCorp. The program was born amid the country’s new phase of development, aiming for Vietnam to become a high-income nation by 2045, as per the spirit of the 13th Party Congress’s Resolution and Resolutions 29, 30, 31, and 57 on growth model innovation, private economic development, and strategic infrastructure construction.
The talk show will feature prominent figures, stories, and initiatives reflecting the synergy between the State, businesses, and the community in building a modern, integrated yet culturally rich Vietnam. This program is organized by VCCorp in collaboration with Ho Chi Minh City Television (HTV9), with strategic partner Masterise Group. It airs on the Government Portal at 8 PM every Tuesday, megalivestreamed on VCCorp’s websites, and rebroadcast on HTV9 at 9:45 PM every Thursday.
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