Unraveling the Financial Model Behind the EHome Brand
Amidst a market dominated by investors pursuing the premium segment, there exists a significant gap in affordable housing – accounting for 80% of current total demand. Nam Long ADC is among the few companies swimming against the tide, steadfastly developing nearly 13,000 affordable (EHome) and social housing (EHomeS) units.
EHome Southgate, a project developed by Nam Long ADC in Ben Luc, Long An Province (Image source: Nam Long ADC)
Mr. Steven Chu shared that the low-profit margin makes affordable housing less attractive to short-term capital. However, Nam Long ADC focuses on the overall efficiency of the entire project investment rather than the profit of each apartment.
In reality, if the right strategy is employed, affordable housing can achieve higher overall efficiency due to lower capital investment and faster capital turnover. This is why Nam Long ADC continues to introduce its sixth project, An Zen Residences, with 887 units in Haiphong, while also revealing plans to expand into northern cities.
EHome aligns with Nam Long ADC’s healthy financial structure and disciplined operations, ensuring adherence to delivery deadlines. The product is also less susceptible to speculation, guaranteeing the company’s sustainable development orientation.
Revealing the Competitive Advantage Model Based on 3 Strategic Pillars
According to Mr. Steven Chu, EHome’s development is based on three strategic pillars: optimizing scale and standardizing the model, data-driven and needs-based decision-making, and maintaining a steadfast long-term vision.
Nam Long ADC focuses on developing large-scale projects to optimize investment efficiency and applies the 3E philosophy: Economy, Efficiency, and Ecology. The company standardizes designs, controls costs, and perfects the supply chain to create products that offer diverse value to residents.
All decisions are based on research from various developed real estate markets, with adjustments made to suit local realities, especially in determining prices. Nam Long ADC draws on the experience of developing affordable housing from similar markets such as Thailand (where the popular segment is below $90,000) and the Philippines (mainly below $73,000).
With nearly two decades of solid development and a unique strategy, Mr. Steven Chu affirms the increasing demand for affordable housing, enough for Nam Long ADC to pursue this segment for the next few decades. Most recently, the company announced plans to build an additional 60,000 EHome and EHomeS units by 2030.
Balancing Social Responsibility and Business Efficiency for Sustainable Success
“Besides the business story, the affordable and easily accessible housing segment – EHome is also associated with social values, the need for a stable home, and serving the majority of Vietnamese,” shared Mr. Steven Chu.
Mr. Steven Chu – Chairman of Nam Long ADC (Image source: Vietsuccess)
Nam Long ADC always complies with legal regulations before launching sales. All procedures are completed transparently and clearly to protect customers’ rights and ensure the commitment to handing over the apartment’s pink book within one year of receiving the house.
Mr. Steven Chu emphasized that Nam Long ADC remains steadfast in its choice to develop affordable housing, despite market fluctuations. The six EHome projects, five of which have been handed over, are a testament to the company’s orientation of “developing real estate to meet genuine social needs,” which is a feasible and effective business strategy.
Listen to the podcast to learn more about Nam Long ADC’s aspirations and solutions: https://youtu.be/mIfFEN9MD0Y
Project information:
Project name: An Zen Residences
Address: Trang Quan Street, An Hai Ward, Haiphong City
Hotline: 0901 455 600
Website: https://anzenresidences.com.vn/
The Northern Expedition: Nam Long ADC Joins Forces with Distribution Giant Cen Land, Setting Foot in Hai Phong
On August 22nd, Nam Long ADC and Cen Land officially joined forces for the An Zen Residences project – a pioneering venture into the affordable real estate segment by the Nam Long Group in the North.
Agribank: A Leading Contributor to Vietnam’s National Budget for Sustainable Development
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As a leading force in the financial market, the Vietnam Bank for Agriculture and Rural Development (Agribank) has not only solidified its position as a top contributor to the national budget but has also played a pivotal role in fostering economic and social development, particularly in the “Three Agricultures” – agriculture, rural areas, and farmers.
The Ultimate Guide to the Real Estate Market’s Year-End Outlook
The real estate market in 2025 is looking bright, according to experts. With positive indicators on the horizon, the latter half of the year is set to be a dynamic one, full of potential twists and turns. As we enter this pivotal period, it’s essential to recognize the diverse scenarios that could play out and the subsequent impact they may have.
“Unleashing the Power of the ‘Invisible Hand’ in the Real Estate Market”
“Home ownership remains an elusive dream for many, with current income levels struggling to keep up with the rising costs of living and property prices. This is according to Mr. Le Hoang Chau, Chairman of the Ho Chi Minh City Real Estate Association (HoREA), who highlights the growing disparity between the haves and have-nots in the city’s vibrant property market.”
The Young and Savvy: How Millennials Can Get on the Property Ladder
“Homeownership is within reach for young people, according to experts. With the right support from banks and a little financial prudence, young adults can take their first step on the property ladder. It’s all about finding the right balance between savings and spending, and with the right guidance and products, the dream of owning a home can become a reality for this generation.”
