Sunshine Group Signs with Suofeiya for Luxury Custom Furniture
On August 21, 2025, Sunshine Group officially signed a Memorandum of Cooperation with Suofeiya, a leading global custom furniture group, marking the beginning of a comprehensive collaboration in design, manufacturing, and smart furniture and appliance solutions in the Vietnamese market.
As per the agreement, Suofeiya will directly provide smart furniture solutions for key real estate projects developed by Sunshine Group in the future. Notably, the two parties aim to establish a furniture manufacturing and installation plant in Vietnam to optimize the supply chain for Sunshine Group’s projects and enhance the competitiveness and position of Vietnam’s furniture industry in the region.
Founded in 1981 in France, Suofeiya is now one of the biggest names in luxury custom furniture, with 8 international production centers, 1.2 million square meters of smart production lines, and a team of 200 top designers ready to cater to any bespoke furniture needs, from kitchen cabinets to smart accessories.
Present in nearly 30 countries and serving millions of families, Suofeiya is the strategic partner of over 500 renowned investors and has accompanied hundreds of iconic projects such as Shell Tower (Qatar), Hyatt Regency (Japan), and Lake City (Malaysia)…
Expanding Cooperation with Haier Group – A Global Leader in Smart Living and Digital Transformation
Prior to this, Sunshine Group also signed a strategic cooperation agreement with Haier Home, a member of Haier Group. Haier Group is a global leader in smart living solutions and digital transformation and the only IoT ecosystem brand to consistently rank in the Top 100 Most Valuable Global Brands by Kantar BrandZ for 7 years, and in the World Brand Lab’s list of 500 Most Influential Brands for 21 consecutive years.
Within this ecosystem, Haier Home plays a strategic role, co-founding the Shaohaihui platform, one of 500 global unicorns, and driving the development of smart home clusters, new materials, and digital technology.
Sunshine Group and Haier Home Sign Memorandum of Cooperation
According to the agreement, Haier Home will accompany Sunshine Group in providing comprehensive solutions for interior design and smart appliances for key real estate projects. The two parties also aim to establish a showroom for product display, bilateral trade promotion, and explore the possibility of investing in a smart appliance manufacturing and installation plant in Vietnam to enhance competitiveness and elevate the living experience for residents.
Sunshine Group’s collaboration with leading brands like Suofeiya and Haier Group not only expands its international-standard real estate ecosystem but also aligns Vietnam with global trends in smart furniture and living solutions.
These partnerships are expected to materialize modern living spaces and optimize functionality in key upcoming projects such as Sunshine Legend City and Sunshine Bay Retreat Vung Tau, two mega-projects with a total investment of over $3 billion, recently inaugurated by Sunshine Group on August 19, 2025. This move reaffirms Sunshine Group’s commitment to pioneering new living standards, placing technology, design, and resident experience at the core, and striving for a modern, civilized, and prosperous community.
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