MSB’s Thẻ MSB Mastercard Family has been recognized with the prestigious London Design Awards 2025, a testament to the bank’s commitment to innovative and human-centric financial products that enhance the modern Vietnamese family’s lifestyle.
A Unique Design Approach
In Vietnam, family values are deeply rooted and cherished. However, in the world of credit cards, where designs often revolve around minimalist or luxurious styles, family emotions rarely come into play. MSB wanted to create a financial product that connects with its customers on a deeper level and decided to use design as a narrative tool to showcase the bond between family members.
The MSB Mastercard Family card design features a happy family moment at its center, surrounded by symbols representing health, knowledge, and spirit. It evokes a sense of unity and aligns with the goals, dreams, and core values of every family. The word “family” is prominently featured in a simple yet striking font at the corner of the card, conveying the meaningful message, “Family is the most important.”
Drawing inspiration from childhood building block toys, the design intertwines everyday family moments—such as parents guiding their child’s first steps, shared vacations, and intergenerational care—into a miniature “work of art.” The card also incorporates the four pillars of Vietnamese family values: Maturity, Sharing, Nurturing, and Gratitude, giving it a unique identity.
The London Design Awards jury applauded the design for its cultural sensitivity, emotional appeal, and practicality, marking a significant step forward in humanizing financial products.
Practical Benefits for Family Life
Introduced in 2024, the MSB Mastercard Family is a credit card tailored for young Vietnamese families. Beyond its emotionally engaging design, the card offers a range of exclusive features and benefits designed to cater to the spending needs of modern families. MSB Mastercard Family cardholders enjoy up to 30% cashback on essential expenses such as Education (tuition, language centers, online learning), Health and Wellness (Gym, Yoga, Fitness, Spa), and 5% cashback at supermarkets and baby stores, along with flexible credit limits to match each family’s financial requirements.
Additionally, the card enhances the payment experience for parents with one-touch payments through Apple Pay, Google Pay, Samsung Pay, and Garmin Pay integration.
Beyond cashback and payment convenience, the card adds value to family life when paired with an MSB payment account. Cardholders can enjoy continuous profit-making features on their accounts, with interest rates seven times higher than regular accounts and flexible tenure options.
By blending meaningful design, cultural values, and practical family benefits, the MSB Mastercard Family card transcends its role as a financial tool, becoming a symbol of care, support, and unity. “MSB believes that this product is a powerful ally for parents in managing their finances, building wealth, and making smart daily spending decisions,” affirmed an MSB representative.
For more information about MSB’s personal customer solutions, please visit this page or contact our 24/7 hotline: 1900 6083.
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