Real Estate Interest in Ho Chi Minh City (New) Surges:
According to Batdongsan.com.vn’s July 2025 data, there has been a significant increase in real estate interest in the newly merged Ho Chi Minh City, indicating a strong rebound. Apartments led the way in terms of interest across different segments, driven by both owner-occupier and rental investment demands.
The positive sentiment following the merger, along with expectations of price increases due to infrastructure and planning improvements, has encouraged buyers to invest in real estate, particularly apartment projects in the new Ho Chi Minh City area.
Specifically, real estate interest in the new Ho Chi Minh City rose by 13% in July 2025 compared to June 2025, while Hanoi and the old Ho Chi Minh City saw lower increases of 11%.
Ho Chi Minh City (New) remains a focus for real estate interest. Source: Batdongsan.com.vn
When considering the second quarter of 2025 and July 2025 together, apartments witnessed the strongest growth in interest at 29%, followed by detached houses at 22% and shophouses at 7%. This indicates a market shift back towards more traditional and easily exploitable real estate assets.
Even after the April 30th and May 1st holidays, when most real estate segments experienced a decline in interest, apartments continued to rise by 8%. In contrast, land (-19%), detached houses (-15%), and shophouses (-2%) all saw decreases in interest. These indices demonstrate the resilience of the apartment segment and the continued flow of buyer interest.
Apartments stand out in terms of market interest. Source: Batdongsan.com.vn
Observations in the new Ho Chi Minh City market reveal that recently launched apartment projects have enjoyed positive sales performances. For instance, La Pura by Phat Dat, which successfully sold 95% of its inventory, is now introducing the remaining units starting at VND 2.6 billion per apartment. With only a 260 million VND self-funded amount required, it has attracted buyers. The reasonable pricing, combined with the advantage of improved infrastructure, such as the expanded National Highway 13 reducing travel time to Hang Xanh to 15 minutes and the old city center to around 30 minutes, along with proximity to major transportation projects like the Ring Road 3, Metro Line 2 in Binh Duong, and the Saigon Riverbank road, has made this project appealing to buyers, and it is expected to appreciate in value over time.
Additionally, projects like Bcons Binh An Dong Tay, TT AVIO, The Flex, and Phu Dong Sky Garden have also witnessed healthy demand, especially as they were launched during the merger phase, capitalizing on the improved market sentiment.
According to Batdongsan.com.vn, the buyer profile for apartments in the new Ho Chi Minh City is not limited to local residents; there is a growing trend of buyers from Northern Vietnam investing in the merged areas. As a result, real estate projects introduced in the new Ho Chi Minh City have garnered significant attention. Northern buyers tend to focus on apartments and land plots as their primary investment choices.
The upward trend in land and apartment prices is expected to continue.
Apart from the increased interest, apartments and land plots have maintained their upward price trajectory over the past two years. Batdongsan.com.vn’s July 2025 data reveals that while other segments remain stagnant or experience slow growth, apartment and land prices have surged, highlighting their attractiveness to buyers.
Northern Investors Return to the Southern Market
In reality, the price movements and heightened interest in real estate in the new Ho Chi Minh City were anticipated following the National Assembly’s approval of the merger resolution on June 12, 2025. With the largest economy and population in the country, this market is expected to undergo significant transformations in the coming years.
Giang Huynh, Director of Research at Savills Ho Chi Minh City, believes that the merger will create a new economic and urban center with superior competitiveness, maximizing the natural, geographic, and infrastructure advantages of the three localities. The synchronized transportation system will facilitate urban economic planning, expand land funds for satellite city development, and modern urban areas. Additionally, road, waterway, and seaport infrastructure are expected to be standardized, enhancing regional connectivity and logistics capabilities.
From a market perspective, Vo Huynh Tuan Kiet, Director of Residential Sales at CBRE Vietnam, points out that not all areas or projects will directly benefit from the merger news. Only those projects located near the center of Ho Chi Minh City and along key infrastructure routes currently under development are likely to experience significant growth. In reality, apartment prices in the center of Ho Chi Minh City are already high, while Binh Duong and the old Ba Ria-Vung Tau still have room for price adjustments, so these two areas are likely to align with Ho Chi Minh City’s price levels in the future.
A report from the Vietnam Real Estate Brokers Association (VARS) also highlights the trend of northern investors returning to the southern market. The super-city planning and infrastructure development in Ho Chi Minh City are driving strong demand for apartments. With high property prices in Ho Chi Minh City compressing real demand, there is a growing shift towards adjacent areas with clear legal frameworks, reasonable prices, and well-connected infrastructure. The northeast of Ho Chi Minh City has emerged as a “hot spot,” with apartment absorption rates ranging from 70% to 95% from 2024 to early 2025, particularly in areas with actual living needs like Binh Hoa ward.
VARS representatives suggest that market history shows that planning-related news often leads to short-term price surges due to investors’ fear of missing out. However, sustainable price growth depends on infrastructure development, job opportunities, immigration trends, and the local economic foundation. Therefore, investors need to carefully consider these factors when entering the market.
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