Success Lessons from Nutifood’s “Dairy Paradise”: Three Benefits for Local Communities from Business Investments
Nestled in the Mang Yang highlands of Gia Lai, amidst lush vegetation, tropical rainforests, verdant pine hills, and majestic waterfalls, the NutiMilk Dairy Farm sits at an elevation of 800 meters above sea level and spans over 600 hectares.
Mang Yang boasts a pleasant year-round climate, with temperatures ranging from 21-25 degrees Celsius, pristine air, pure spring water, and lush green pastures—ideal conditions for establishing a “paradise” for dairy cows. Pristine land, water, and air provide the perfect environment for producing premium fresh milk.
In 2018, after taking over from the Hoang Anh Gia Lai Group, Nutifood invested 3,000 billion VND in the farm to comprehensively upgrade technology, cattle breeds, and care procedures. Additionally, they allocated 1,500 billion VND for a dairy processing plant to produce high-quality and safe products.
Through relentless efforts and serious, methodical investments, Nutifood’s engineers and experts have, after nearly six years of construction, elevated the output and quality of milk at NutiMilk Farm to match that of major dairy farming countries worldwide. Consequently, the farm has attracted prominent regional partners seeking to purchase cattle breeds and obtain livestock farming consultancy.
“If, in the past, Thailand once led the way in the dairy industry, and we had to learn from them, now, after 15 years, they have fallen behind us… Currently, NutiMilk Farm has adopted the latest global technologies, and Thai farm owners have visited and admired our model, signing contracts to import our cattle and technology,” shared Mr. Doan Trung Kien, Director of NutiMilk Farm.
On a broader scale, investments by prominent companies like Nutifood have significantly impacted agriculture and improved social welfare in Gia Lai, generating a ripple effect across related industries and neighboring regions.
Mr. Le Trong, Secretary of Mang Yang, stated that investments by large enterprises like Nutifood yield three typical impacts on the local economy.
Firstly, projects like the NutiMilk Farm provide a substantial number of job opportunities for locals. Apart from direct employment for factory workers and engineers, there are also indirect jobs in raw material regions. People in areas with less favorable conditions for high-value industrial crops now have the chance to earn higher and more stable incomes by cultivating grass and corn to supply the farm, instead of growing lower-value crops.
Secondly, there is the transfer of technology, and more importantly, a shift in agricultural mindset. Families with members working in factories, farms, or plantations will, to some extent, learn about production organization, from selecting breeds and providing care to finding output markets.
Lastly, Mr. Trong emphasized the benefits to social welfare. When there are investments in the region, apart from creating jobs in agriculture and services, the local population also benefits from improved infrastructure, thanks to the joint efforts of businesses and the government.
Aspiring for Gia Lai’s Breakthrough with High-tech Agriculture
Gia Lai boasts numerous outstanding advantages, including over 600,000 hectares of forest, millions of hectares of fertile agricultural land, and a diverse ecosystem—all vital resources for developing a green and sustainable economy. Combined with its strategic location and increasingly integrated infrastructure, encompassing road, rail, air, and sea transport, and especially the international border gate of Le Thanh, Gia Lai is establishing a comprehensive transportation network.
However, the province’s economic starting point remains low. Most local businesses are small-scale, underscoring the need for leading enterprises and large-scale projects to catalyze breakthrough development.
Hence, the significance of substantial investments from companies like Nutifood transcends direct impacts, contributing to shaping Gia Lai as a hub for high-tech agriculture and attracting the attention of numerous investors.
There is good news on this front. At the recent 2025 Gia Lai Investment Promotion Conference, a total of 13 enterprises in the fields of agriculture, forestry, and seafood processing signed MOUs to invest more than 33,000 billion VND in Gia Lai’s agriculture sector.
During the conference, Nutifood announced an investment of 6,000 billion VND to expand the NutiMilk Gia Lai Dairy Farm. This expansion involves increasing the dairy herd from 12,000 to 30,000 cows, enlarging the barn area from 52 to 187 hectares, and extending the pasture area from 569 to 1,468 hectares. The cooperative area for grass and corn cultivation with farmers is also expected to grow from 1,000 to 2,500 hectares.
Investments by Nutifood enterprises will provide livelihoods and incomes for local people while promoting crop diversification in Gia Lai. Photo: Anh Tuyet
Mr. Le Nguyen Hoa, Vice Chairman of Nutifood’s Board of Directors, shared: “In collaboration with the province, Nutifood is committed to accompanying Gia Lai not only in producing high-quality milk but also in fostering sustainable economic development and improving the lives of local people. With the support and companionship of the government, we are determined to jointly build the Gia Lai dairy brand and make this place a leading fresh milk center in the region.”
Joining Nutifood in investing in agriculture in Gia Lai are other prominent enterprises, such as Thaco Agris, TTC AgriS, and Hoang Anh Gia Lai…
Mr. Doan Nguyen Duc, Chairman of HAGL’s Board of Directors, affirmed that Gia Lai is a “fertile land where everything grows well and tastes great, with high prices,” and called for investments in high-tech agriculture in the province. Meanwhile, Mr. Thai Van Chuyen, General Director of TTC AgriS, highly appreciated the potential for developing high-tech agriculture linked to processing and pledged long-term investment to make Gia Lai the symbol of Vietnam’s high-tech agriculture.
From the local perspective, Mr. Pham Anh Tuan, Chairman of the Gia Lai Provincial People’s Committee, affirmed that the local government always accompanies enterprises with the “5 Companion” spirit: listening together, discussing together, doing together, sharing results together, and overcoming difficulties together. Gia Lai also pledges to build a transparent, safe, and attractive investment environment, laying the foundation for long-term development to become a trusted and efficient partner for domestic and foreign investors.
“Every difficulty faced by enterprises is the responsibility of the Gia Lai provincial government,” emphasized Mr. Pham Anh Tuan. “We are committed to accompanying and resolving issues as quickly as possible, in compliance with the law, for harmonious interests, shared risks, and sustainable success.”
With the guidance of significant investment projects by enterprises like Nutifood, coupled with the aspiration to build high-tech agricultural products bearing the Gia Lai brand and the attention and support of the local government, it is expected that in the future, Gia Lai will break through to become a developed province and the symbol of Vietnam’s high-tech agriculture, befitting its immense potential.
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