On the morning of August 28, the ’80 Years of Economic and Social Achievements’ exhibition officially opened at the National Exhibition Center (Co Loa, Hanoi) in a solemn atmosphere. With 230 indoor and outdoor booths, the event is recognized as one of the world’s top 10 largest exhibitions in 2025, gathering prominent agencies, organizations, and enterprises to introduce the country’s outstanding achievements over the 80-year journey of Independence, Freedom, and Happiness.
Proud red hues dominated the exhibition space of Masterise Group.
Located in the ‘Economic Pioneer’ zone, Masterise Group’s exhibition space quickly attracted a large number of visitors from the opening day. The booth was designed with a modern and interactive concept, retracing the company’s journey of formation and development over the past decade.
The first highlight was the photo area with a massive ‘Patriotism’ art wall. Many visitors stopped by to check in, capturing impressive photos and sharing the spirit of national pride on this special occasion with Masterise Group.
Next was the ‘Brand Avenue’, narrating Masterise Group’s growth story through its pioneering milestones in branded real estate and achievements that have elevated the quality of life in Vietnam. Here, visitors could learn about the latest projects launched by Masterise Homes.
Numerous visitors showed interest in the company’s ‘Brand Avenue’
At the center of the booth, a large curved LED screen continuously played TVCs and vibrant visuals of Masterise Group’s three core brands in its international real estate ecosystem:
– Masterise Homes: International-standard branded real estate developer
– Masterise Property Management: Real estate management and operations expert
– Masterise Hospitality & Entertainment: World-class hotel, resort, and entertainment services provider
Additionally, Masterise Group aims to expand its connectivity and regional linkage through infrastructure and logistics development. The modern audio-visual effects create an impressive sensory experience, affirming Masterise Group’s pioneering position and portraying an image of a private enterprise constantly expanding its capabilities and ready to accompany the nation’s progress.
The interactive LED zone was a notable feature of the exhibition space.
Notably, the high-tech interactive LED zone offered a novel experience, allowing visitors to explore information about Masterise Group’s prominent projects and products with simple interactions.
Masterise Group invites visitors to explore, experience, and join hands in spreading the aspiration for a sustainable future as Vietnam soars to new heights.
The 2025 National Achievements Exhibition will run until September 5 at the National Exhibition Center (Co Loa, Hanoi). Masterise Group invites visitors to explore, experience, and join hands in spreading the aspiration for a sustainable future as Vietnam soars to new heights.
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