The main reason for this price hike is the scarcity of goods at the end of the crop season. Additionally, the 40% tax imposed by the US on transshipped goods has discouraged enterprises from importing cheap coffee and pepper for re-export. This not only increases costs but also creates risks related to proving the origin of the goods.
The Miss Ede coffee brand participates in a fair in South Korea to promote the export of roasted and ground coffee internationally.
According to the Import-Export Department (Ministry of Industry and Trade), the high demand from exporting enterprises will keep pepper and coffee prices high in the short term. However, the department recommends that enterprises develop long-term strategies, invest in deep processing, build brands, and expand markets, rather than relying solely on raw exports.
Nevertheless, the coffee industry is witnessing significant progress. In just the first seven months of 2025, the export turnover of processed coffee exceeded 1.02 billion USD, surpassing the 1-billion-USD mark for the first time in a short period and representing a remarkable 64% increase compared to the same period in 2024. The Import-Export Department attributes this remarkable achievement to the strategic shift of Vietnamese enterprises, focusing on roasted, instant, and blended products to enhance value, cater to modern consumption trends, and meet stringent international market requirements.
“Northern Mountainous Provinces Aim for Ambitious Growth: Targeting a Surge Beyond 8%”
On August 24, Deputy Prime Minister Bui Thanh Son met with the leaders of five provinces: Tuyen Quang, Thai Nguyen, Lang Son, Cao Bang, and Phu Tho. The discussion focused on devising strategies to boost production, expedite public investment disbursement, and refine a two-tier government model.
The Golden Opportunity: Unveiling the Potential of Vietnam’s Textile and Footwear Industries
The textile and footwear industry is pioneering innovative solutions to boost consumption and build iconic Vietnamese brands. With a strategic focus on balancing exports and the domestic market, the industry aims to create a sustainable and resilient future.
Planting the Vietnamese Business Flag on the International Market
The untapped potential of the cross-border e-commerce market is vast, but Vietnamese small and medium-sized enterprises face significant barriers to entry. It is imperative that the government steps up to provide enhanced support to these businesses. This will ensure that once they have established a foothold in the international arena, they can firmly maintain their presence and thrive.
The Ultimate Guide to Building a Powerful Brand: CIRCLE Branding Elevates Your Business to New Heights
“Helping businesses enhance their competitive edge and increase brand value is our mission,” says Mr. Huynh Dinh Dung, CEO of Circle Branding. He emphasizes the company’s dedication to empowering enterprises to build and develop their brands to achieve success.
“Founder of “Spicy-licious” Chili Sauce Brand: Fermented a Ton of Chili Peppers with Google’s Help, Brought the World’s Hottest Chili Pepper to Vietnam, and Conquered the E-commerce Shelves.”
“Love & Spice’s founder, Nguyen Thi Thuy My, recounts her journey of bringing the world’s hottest pepper, a Guinness record-holder, to Vietnam. She empowered farmers with modern agricultural techniques, creating a revolutionary 4.0 farm model. Thuy My’s vision saw the ultra-hot peppers shelved across all e-commerce platforms, introducing a new era of spice to the nation.”
