Vietnamese fruit and vegetable exports are gradually recovering after months of deep decline, with durian continuing to lead the way as demand from the Chinese market surges.
According to the Vietnam Fruit and Vegetable Association (Vinafruit), exports in August 2025 are estimated to reach nearly $759 million, a 0.8% decrease from the previous month.
However, for the first eight months of the year, the export turnover reached nearly $4.63 billion, only a 2.1% decrease compared to the same period last year. This is a positive signal compared to previous statistics, which often showed double-digit declines.

Durian harvest in the Central Highlands
Mr. Dang Phuc Nguyen, Secretary-General of Vinafruit, attributed the recovery mainly to durian exports (including fresh and frozen), along with stable growth in other key products such as fresh coconut, mango, banana, and passion fruit.
It is forecasted that exports for the entire year may reach about $7.1 billion, equivalent to the figure for 2024. If the positive trend continues, the $8 billion mark is expected to be achieved in 2026.
Durian currently contributes about 40% of the total export value and is experiencing a strong recovery due to high import demand from China. However, this market is tightening quality standards, reducing the proportion of A and B grade durians eligible for export. At the same time, frequent rains have affected the productivity and quality of durian fruits.
On September 2, despite the holiday, many durian purchasing warehouses were still bustling. The price of Dona durian grade A ranged from 78,000 to 82,000 VND/kg, while grade B was 58,000 to 64,000 VND/kg, an increase of about 2,000 VND/kg compared to the previous week.