The Property Sector’s Facelift: Embracing New Opportunities.

Recently, numerous real estate businesses have been rebranding themselves by changing their names and logos to align with their new phase of development or simply to attract new partners.

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Danh Khôi Group Rebrands as NRC Corporation

The annual general meeting of shareholders of Danh Khoi Joint Stock Group (coded: NRC on HNX) on June 24, 2025, passed a resolution to change the company’s name from “Danh Khoi Joint Stock Group” to “NRC Joint Stock Group,” with the abbreviated name being NRC Corp.

According to the 17th business registration certificate amendment dated July 31, 2025, Danh Khoi Joint Stock Group has officially changed its name to NRC Joint Stock Group (NRC Corp.).

Logo of Danh Khoi Group after the name change

The management board explained that “Danh Khoi” was associated with the company’s real estate business. However, as the company is diversifying into new industries, a new brand identity is necessary.

NRC’s new direction involves continuing to strengthen its real estate business while expanding into new areas such as high-tech agriculture, pharmaceuticals, medical supplies, and healthcare.

The decision to expand into new business areas is based on NRC’s assessment of the potential and opportunities for growth by leveraging the utilities and conveniences offered by its investment projects.

To realize this business expansion, NRC has announced the establishment of NRC Pharma, a new legal entity with a chartered capital of VND 50 billion, wholly owned by NRC. NRC Pharma has registered for 24 business sectors, mainly focusing on the wholesale of household goods, including cosmetics, pharmaceuticals, vaccines, medical supplies, groceries, and personal items. Mr. Trinh Van Bao will represent NRC’s capital contribution in NRC Pharma.

Van Phu – Invest Renames to Van Phu Real Estate

Van Phu – Invest Joint Stock Company (coded: VPI) has changed its name to Van Phu Real Estate Development Joint Stock Company following the approval of its shareholders at the annual general meeting in April 2025. This is the first time the company has changed its name since its equitization in 2008.

Chairman To Nhu Toan stated that the company’s strategy for the next ten years focuses on real estate, particularly residential and urban real estate. Therefore, the name change emphasizes their investment field. The previous name could cause confusion, suggesting that the company invests in multiple industries.

Big Invest Group Becomes Big Group Holdings

The owner of the BIG Hotel chain, Big Invest Group Joint Stock Company (coded: BIG on UPCoM), has changed its name to Big Group Holdings Joint Stock Company.

According to the management board, the company will concentrate its resources on four main areas: real estate, commerce, finance, and soon, technology. This change is expected to enhance the company’s flexibility and ability to seize investment opportunities in a volatile economic context.

Additionally, the hotel chain is a crucial strategic segment in the Holdings model that BIG officially adopted after the 2025 annual general meeting of shareholders. BIG’s management team intends to continue investing in and expanding the hotel-service apartment-homestay system nationwide.

Nha Thu Duc and LDG Investment Unveil New Logos

At the extraordinary general meeting of shareholders in February 2025, Nha Thu Duc Joint Stock Company (coded: TDH) introduced a new management team and a new logo.

Mr. Tran Thanh Vinh, representing the new board of directors, shared that the logo change demonstrates the new management’s determination to innovate and transform the company this year.

This is the second time in three years that Nha Thu Duc has changed its logo (2023-2025).

Similarly, LDG Investment Joint Stock Company (coded: LDG) unexpectedly announced a change in its corporate logo. This is the second time in four years that the company has modified its brand identity.