Why Gifting on Mid-Autumn Festival Has Become a Talent Retention Strategy?

With the UrBox digital gifting solutions being favored by many companies, turning gifts from a mere “formality” into an effective internal bonding strategy.

The Mid-Autumn Festival is a time to showcase your people strategy

In the context of declining global employee engagement from 23% in 2023 to 21% in 2024 (Gallup, State of the Global Workplace 2025), businesses cannot afford to treat holiday gifting as a mere formality. Gallup also points out that 70% of a team’s engagement depends on the manager, implying that a lack of care and appreciation from leadership can severely impact the overall engagement of the organization.

In Southeast Asia, the average engagement rate is 26%, much lower than expected. In Vietnam, the report shows a paradox: although 56% of employees are classified as “thriving” – the highest in the region, up to 30% are actively looking for new jobs. This clearly reflects a lack of long-term engagement and the risk of a “brain drain” if businesses do not promptly implement employee care and recognition strategies.

This highlights that the Mid-Autumn Festival is not just about gift-giving but is an opportunity for businesses to show their concern, appreciation, and understanding. A well-chosen gift can bring joy, nurture engagement, and strengthen internal culture.

Personalization solutions for a diverse workforce

One of the biggest challenges for businesses is the diverse needs of their employees. Young office workers may prefer spa or dining vouchers to relieve stress, while operational staff in industrial parks need shopping, gas, or local supermarket vouchers.

The “Ten Seasons of Moonlight, One Heart” gift set helps businesses solve this problem through UrBox’s ecosystem of 600 brands and 20,000 voucher acceptance points. Employees can choose gifts that suit their preferences, thereby feeling valued and appreciated by the company.

UrBox’s voucher gifts offer high personalization to suit all needs

Especially for senior personnel or important partners, UrBox offers premium services such as resort vouchers, exclusive health care packages, or fine dining experiences. This flexibility allows businesses to ensure practicality while leaving a subtle impression on key stakeholders.

To enhance the experience, UrBox has developed an application with smart features such as locating the nearest redemption venue, combining multiple voucher codes, converting to physical gifts, and even sharing with family. Users can also earn UP points when linking and spending with their Visa cards to enjoy exclusive privileges within the UP ecosystem.

The UrBox app enhances user experience with attractive features

Additionally, for every order exceeding VND 500,000, customers will receive a chance to participate in the “Joy Box – Everyone Wins!” program with a 100% winning rate and exclusive UrBox gifts such as notebooks, umbrellas, lanterns, envelopes, and Mid-Autumn Festival toys… Ten sets of premium mooncakes with wine will be awarded to lucky customers participating in this program.

Optimizing welfare processes for human resources teams

For many companies, the Mid-Autumn Festival used to be the most stressful period for HR departments: ordering, sorting, delivering, and even handling complaints. The emergence of digital gifting platforms like UrStaff by UrBox has digitized this entire process: from grouping recipients, sending eVouchers, to real-time reporting.

Digitization not only reduces operational burden but also helps businesses optimize costs and improve management efficiency. This is a prime example of how digital transformation is not limited to the business side but also extends to human resources management.

Loyalty establishes long-term engagement

A notable feature of the 2025 Mid-Autumn Festival gift set is the launch of UrBox Plus. For just VND 45,000 per month per employee, businesses can provide them with benefits worth up to VND 1.5 million across shopping, dining, entertainment, and health care.

UrBox Plus is a loyalty solution for all business models

This means that the Mid-Autumn Festival is no longer a one-off seasonal activity but the starting point for a year-round loyalty program. According to a Snappy Gifts report, 67% of employees are willing to stay with a company long-term if they are regularly recognized with gifts. Thus, Mid-Autumn Festival gifts are not just a token of appreciation but also a touchpoint in the company’s employer branding strategy.

A comprehensive connection platform for businesses

With the “Ten Seasons of Moonlight, One Heart” gift set, UrBox not only offers a gifting solution for the Mid-Autumn Festival but also builds a comprehensive connection platform between businesses and their employees. From personalizing experiences and digitizing welfare processes to maintaining long-term loyalty, UrBox helps businesses transform traditional holidays into strategic opportunities to engage, retain talent, and reinforce internal culture.

UrBox provides solutions to help businesses build internal culture and connect employees

In this new era of human resources, where every touchpoint matters, UrBox becomes a sustainable bridge for businesses to convey gratitude and build a foundation for long-term development with their teams and partners.