The New “Taste” of Home Buyers in 2025

In the ever-evolving landscape of modern living, a new generation of discerning individuals is emerging, demanding a higher standard of lifestyle. This shift in paradigm paves the way for innovative real estate ventures that offer not just ideal residential solutions but also prudent long-term investment opportunities.

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Today’s Homebuyers Are More Discerning and Sophisticated in Their Choices

Vietnam’s real estate market is undergoing a significant transformation, not just in terms of development scale but also in buyer preferences over the next few years. Notably, there’s a clear trend toward younger homebuyers, with Gen Z and 9xers taking the initiative in solving their housing equations early on.

While price and central location used to be the deciding factors, today’s homebuyers are more discerning and sophisticated in their search for a living space that offers genuine, long-lasting value. There’s a growing trend among young professionals and families toward living “near the center” of cities. This reflects a conscious shift away from infrastructure-congested areas to well-planned regions with efficient transportation connections and ample privacy and quality of life. Areas within a 7-10 km radius of the center, such as Nam Saigon, Thu Duc, and the West region, are now in high demand due to their rapid infrastructure development and ample land reserves for large-scale urban projects.

While previous generations, such as the 6x and 7xers, often lived in small apartments in communal blocks, today’s 8x and 9xers prioritize not just their housing needs but also their health, opting for green, nature-friendly environments that enhance their overall quality of life. The “all-in-one” model, featuring resort-style living and a full range of amenities right at their doorstep, has become the new standard for premium real estate.

Quality Living Spaces and Premium Experiences Are Key Criteria for Modern Homebuyers

In addition, as buyers become more cautious and knowledgeable, transparent legal frameworks and reputable developers serve as a “shield” for their investment decisions. Buyers are also willing to pay a premium for projects developed by established companies, knowing that these projects are a guarantee of timely delivery, construction quality, and professional after-sales service. Indeed, properties from well-known brands tend to hold their value and remain liquid even during market fluctuations.

Catering to the modern homebuyer’s trends, the luxury apartment complex Khai Hoan Prime, located in Nam Saigon, has been attracting attention for its strong absorption rate. Strategically positioned on Le Van Luong Street, at the gateway between District 7 and Nha Be, this area is planned to become the city’s southern metropolis. Khai Hoan Prime offers easy access to the central business district via major roads such as Nguyen Huu Tho and the future Le Van Luong expansion and Ben Luc – Long Thanh highway.

Developed by Khai Hoan Land Group, a leading real estate brand known for its credibility and extensive industry experience, Khai Hoan Prime stands out with its assured construction progress and transparent legal framework, giving buyers peace of mind. As health and green living spaces become increasingly sought-after, Khai Hoan Prime is favored for its strategic focus on building a sustainable green living environment from the outset. The project boasts a remarkably low construction density of only 21%, making it one of the least densely built projects in the city.

Another attractive feature of Khai Hoan Prime is its resort-style amenities, including an advanced electrolyzed mineral pool, a light and music square, a riverside park, a BBQ area, a children’s playground, and a multi-sports court, allowing residents to relax and recharge effectively.

Khai Hoan Prime Offers a Range of Premium Resort-Style Amenities

Notably, the project features a 3,000 sq. m Clubhouse, integrating high-end amenities such as a premium gym, coffee shop, library, and an international-standard youth talent development center, providing a unique and distinguished lifestyle for its residents.

Beyond the living space, Khai Hoan Prime also excels in its flexible sales policies, offering loan support, installment payments, attractive promotions, and regular customer appreciation programs. This underscores the developer’s commitment to fostering a civilized, cohesive, and prosperous community. As the market stabilizes and genuine demand takes shape, Khai Hoan Prime stands as a wise choice for those seeking a fulfilling lifestyle and a sustainable profitable asset in Nam Saigon.

Kim Ngan

– 07:00 04/09/2025

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