From the “Satellite Coverage” Strategy to the Urban Core
In recent times, Phat Dat has focused on land expansion and project development in Ho Chi Minh City’s satellite towns such as Binh Duong, Dong Nai, and Ba Ria-Vung Tau. This approach has allowed the company to tap into the surging housing and investment demands while mitigating risks in the volatile real estate market.
The satellite town development strategy has provided Phat Dat with significant land advantages, enhanced competitiveness, and a plentiful project pipeline to support its business endeavors for at least the next five years. It also serves as an important stepping stone for the company’s ambitious move to conquer the urban core with iconic projects, boasting investment values of up to thousands of billions of VND.
According to recent revelations by Chairman of the Board, Nguyen Van Dat, Phat Dat is currently negotiating a series of projects in the centers of Ho Chi Minh City, Binh Duong, Ba Ria-Vung Tau, and Hanoi, some of which are of considerable scale.
The EverRich Infinity is one of Phat Dat’s successfully developed projects in the center of Ho Chi Minh City
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The focal point of this strategic move is the emphasis on the symbolic value of the projects, beyond mere scale. These projects will feature holistic investments in infrastructure, architecture, and amenities, aiming to elevate urban living standards and deliver exceptional value to customers. This approach aligns with the trend of sustainable real estate development.
To execute this new strategic direction, Phat Dat is expediting the mobilization of financial resources. As a demonstration of his determination and commitment, Mr. Nguyen Van Dat has taken a decisive step by selling 88 million PDR shares from his personal holdings through a negotiated transaction, expected to generate approximately VND 2,000 billion. This translates into a readily available source of support for the company.
This is not the first time Mr. Dat has utilized his personal assets to bolster Phat Dat. In late 2022, amidst the bond debt crisis engulfing the market, he sold personal assets worth over VND 2,000 billion, contributing to the company’s debt repayment and upholding its commitments to bondholders. This action helped Phat Dat emerge as one of the earliest real estate businesses to overcome the crisis, maintaining its credibility with investors.
This time, his preparation of personal resources is not only a continuation of his sense of responsibility but also a strategically wise move. As the real estate market is witnessing positive transformations and rapid dynamics, significant opportunities will undoubtedly favor businesses with robust financial strength and resolute actions.
Elevating Status in the Heart of Bustling Metropolises
Phat Dat’s foray into the urban cores of major cities carries several strategic implications. Firstly, these areas represent the epicenters of vibrant and sustainable housing, commercial, and service demands, ensuring high liquidity and long-term value appreciation for the projects.
 The Millennium project is another hallmark of Phat Dat’s presence in the center of Ho Chi Minh City
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Secondly, projects in the urban center often carry symbolic significance, elevating the company’s brand reputation. For Phat Dat, successfully developing new projects in Ho Chi Minh City or Hanoi would serve as a testament to its management capabilities, implementation prowess, and international aspirations.
Thirdly, this strategy will create a synergistic effect with the previous satellite town projects. The urban core projects will enhance the brand’s value, subsequently increasing the appeal and liquidity of the entire satellite project portfolio.
It is noteworthy that Phat Dat approaches this opportunity with prudence and a measured risk appetite. The company has diligently prepared by restructuring its finances, fortifying its cash flow, and executing satellite town projects. As a result, when embarking on this new strategic direction, Phat Dat possesses a well-defined plan regarding resources and a methodical approach to execution.
This aligns with the perspective of Chairman Nguyen Van Dat: “Developing at a high pace while maintaining discipline and effectively managing risks.” Such cautious yet determined conduct fosters trust among investors and the market.
For the 2025-2030 period, Phat Dat envisions a new era of growth, anchored on three pillars: speed, efficiency, and sustainability. Speed is essential to seize opportunities, efficiency ensures stable profits, and sustainability creates long-term value for stakeholders.
The strategic move towards the urban cores of major cities is a tangible manifestation of this vision. It not only signifies robust growth potential but also underscores Phat Dat’s aspiration to emerge as a leading real estate brand in Vietnam, approaching international standards.
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– 08:20 03/09/2025
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