As per the financial reports of several life insurance companies, the stock market has emerged as a significant investment avenue for industry leaders such as Prudential, Manulife, AIA Vietnam, Dai-ichi Life, and Bao Viet.
Among these, Prudential maintains its position as the most aggressive investor in the sector. As of late 2024, the company had allocated over half of its short-term investment portfolio to listed stocks and UPCoM-traded stocks, totaling VND 19,100 billion. This figure increased to VND 19,438 billion, or nearly 2%, in the first half of 2025.
However, the results were less than favorable as Prudential’s stock investments incurred a loss of over VND 291 billion, compared to a profit of VND 719 billion in the previous year. This dragged down the company’s net profit from financial activities by 37% year-on-year.

Prudential leads in stock investments
Contrasting Prudential’s experience, Dai-ichi Life increased its stock investment allocation in the first six months of the year. From VND 2,977 billion at the beginning of 2025, it rose to VND 3,676 billion by June 30, 2025, representing a 23% increase.
Bao Viet Life Insurance also shifted its focus towards the market, investing VND 2,169 billion in stocks through Bao Viet Fund Management Company, a 2% increase from the end of 2024. Additionally, Bao Viet injected an extra VND 445 billion into dynamic equity fund certificates of the BVFED Fund.
AIA Vietnam adopted a more cautious approach, slightly reducing its stock investments by 2% to VND 2,362 billion. Nevertheless, the company still recorded a over 3% year-on-year increase in financial activity revenue, amounting to VND 1,874 billion in the first half of the year.
Another notable player, Manulife, has not yet released its semi-annual report for 2025. However, 2024 figures position them as the second-largest investor in the market, following Prudential. During that year, Manulife invested nearly VND 9,978 billion in stocks, a 1.1% increase from the beginning of the year. This short-term investment in stocks was second only to their savings deposits.
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