“Vinamilk: Showcasing Vietnam’s Achievements Over Eight Decades.”

"The "80 Years of Independence, Freedom and Happiness" exhibition in Hanoi features an immersive Vinamilk showcase that has captivated visitors. The display artfully narrates the brand's journey, engaging guests with an immersive experience."

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With its eye-catching design, interactive experiences, and product sampling, the Vinamilk exhibition space became one of the event’s most beloved destinations.

From the earliest days of the “80 Years of Independence, Freedom, and Happiness” exhibition, Vinamilk’s display and experience area quickly became a popular attraction for people of all ages. This was due not only to the familiarity of the brand but also to its modern, approachable, and creative approach.

“Vinamilk is proud to be considered a national brand, closely associated with and serving almost 100 million Vietnamese people for almost half a century. In this exhibition, Vinamilk’s exhibition and experience area not only introduces quality nutritional products but also conveys the spirit of fusion between tradition and modernity – between the roots of a state-owned enterprise and the stature of a top 1 globally potential brand as recently evaluated by Brand Finance,” shared Ms. Bui Thi Huong, Executive Director of Vinamilk.

Vinamilk’s exhibition space features a modern, friendly, and creative design. (Photo: Vi Nam)

In addition to showcasing products, Vinamilk also incorporated information about the company’s development journey – from its early days to its current position as a National Brand, accompanying the country’s growth. Visitors learn about the development journey of Vietnam’s leading dairy brand. (Photo: Vi Nam)

According to records, the number of visitors to Vinamilk’s exhibition and experience area remained high during the exhibition. This not only demonstrates the consumers’ attachment to the brand but also shows how Vinamilk renews itself to effectively, modernly, and closely approach the public. (Photo: Tinh Khong)

Vinamilk offered about 101,000 products for visitors to enjoy, ranging from fresh milk, plant-based milk to refreshing ice cream. (Photo: Vi Nam)

Many children were delighted to try the new products from the familiar brand they consume every day. (Photo: Vi Nam)

Vinamilk – The national product that accompanies Vietnamese families and generations. (Photo: Nguyen Dong)

The exhibition space was particularly popular among young people. (Photo: Tinh Khong)

Bui Thi Nhu Y (22 years old), who came from Ho Chi Minh City to Hanoi, exclaimed, “I am very impressed with Vinamilk’s modern and meticulous exhibition space. When trying Vinamilk’s milk here, I found it very delicious, and the packaging design is very beautiful.”

Vinamilk brought exciting experiences to the exhibition by visually showcasing its innovative breakthroughs, science, and technology in creating internationally standardized nutritional products that cater to consumer trends. (Photo: Tinh Khong)

Vinamilk introduced its range of plant-based milk products that are lactose-free, free from preservatives and the herbicide Glyphosate, and produced with whole grain grinding technology to retain maximum nutrition. (Photo: Vi Nam)

The Vinamilk exhibition space also offered many photo opportunities for visitors. (Photo: Vi Nam)

“Since its formation and throughout its nearly 50 years of development, Vinamilk has always defined its mission as ‘Caring’. We care for people by providing good, internationally standardized nutritional products,” affirmed Mr. Nguyen Quang Tri, Vinamilk’s Executive Director of Marketing. (Photo: Vi Nam)

Vinamilk’s journey began in 1976. Despite the initial challenges, Vinamilk has persevered and thrived to become Vietnam’s leading dairy company and a National Brand. Today, Vinamilk has a global presence in 65 countries, offering a diverse range of products such as liquid milk, drinking yogurt, condensed milk, and specialized nutritional products.

“Throughout our nearly 50-year journey, Vinamilk has continuously grown and strengthened. According to the recent Brand Finance announcement, we are recognized as the top 1 most potentially global brand. This achievement is a testament to the love and trust of the Vietnamese people, and it also inspires us to continue dedicating ourselves to our mission of caring for people’s health, enhancing the physical and intellectual well-being of the Vietnamese, and taking our National Brand to the world,” shared Ms. Bui Thi Huong.

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