A New Chapter in Everpia’s Brand Expansion Strategy

Once a traditional bedding brand, Everpia has unveiled its new direction as a 'Living Space Creator', marking this transition with the opening of an experiential space in Ho Chi Minh City.

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Everon Flagship Space located at 17 Song Hành, Ho Chi Minh City

On the afternoon of September 5th, Everpia Joint Stock Company (HOSE: EVE), the owner of the Everon bedding brand, inaugurated its first Everon Flagship Space in Ho Chi Minh City. This move signifies the company’s strategic expansion from manufacturing bedding products to offering an experiential space concept.

According to the company representative, this space is more than just a product showroom. It aims to provide a model that allows customers to directly experience and combine products with bedroom designs, thereby offering a more comprehensive vision of convenience and lifestyle.

Mr. Lee Bang Hyun, representing Everpia, shared at the event

Everpia currently operates three manufacturing facilities nationwide. The Everon brand was introduced in 1999, and the company now has a network of over 500 stores. In 2025, the company unveiled a new brand identity, reflecting its expansion into the field of “space creation” rather than solely focusing on traditional bedding products.

With the Vietnamese home textile market reaching a scale of 2.88 billion USD in 2024 and projected to grow to 4 billion USD by 2029 (according to Mordor Intelligence), the mattress and related products segment is also considered to have significant growth potential.

Everpia’s representative stated that the company continues its collaboration with the Austrian company, Lenzing, to incorporate Tencel, a fiber of natural origin, into their products. Tencel is promoted for its moisture management, antibacterial properties, and durability.

With the opening in Ho Chi Minh City, Everpia underscores its customer engagement strategy, focusing on offering a holistic experience rather than merely providing individual products.

Customers experiencing Everon Flagship Space

The Manh

– 08:35 06/09/2025

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