**TH true Milk: A Journey of Commitment to Community Health**
At the National Socio-Economic Achievements Exhibition with the theme “80 Years of Independence, Freedom and Happiness,” held from August 28th at the Vietnam Exhibition Center in Hanoi, the TH Group’s exhibition space attracted attention with its 15-year journey of commitment to “community health.” Through an immersive experience combining digital technology and reality, TH presented a vibrant snapshot of its efforts to develop clean and modern agriculture.
One of the exhibition’s highlights was the production process of TH true MILK fresh milk, which meets international standards.
With a passion for providing Vietnamese consumers with fresh, clean, delicious, and nutritious dairy products, TH considers quality assurance a prerequisite. By applying cutting-edge technology, science, and management techniques throughout the closed-loop production process, from raw materials to semi-finished and finished products, TH Group’s products consistently meet the criteria for freshness and purity, preserving the essence of nature and meeting international quality standards.
Consumers can access information about the TH true MILK fresh milk production process by scanning the QR code on the product packaging. This product traceability technology was also introduced by the TH Group at the National Socio-Economic Achievements Exhibition.
TH is a pioneer in providing data on the NDA Trace platform, a product traceability solution developed by the National Data Association (NDA) by Vietnamese experts. This solution integrates national platforms and applies blockchain technology (NDA Chain) and decentralized identification (NDA DID).
With this technology, each batch of products is assigned a unique identifier, enabling the tracking of the entire journey from production to the consumer. All creation and circulation operations within the supply chain are recorded and authenticated, preventing counterfeiting and tampering.
Product Traceability Experience for TH Fresh Milk at the National Achievements Exhibition
The TH Dairy Cow Farming and Fresh Milk Processing Project now owns the “Largest Concentrated High-Tech Dairy Cow Farming Cluster with a Closed-Loop Production Process in the World,” as recognized by the World Records Union in 2020. With nearly 70,000 dairy cows and an average productivity of 35 liters/cow/day, the highest in Asia, TH has set a new standard for the fresh milk industry, meeting both international quality standards and economic efficiency. By following the 12-step process from pasture to glass, the TH true MILK brand has expanded globally and achieved significant milestones, notably the dairy project in the Russian Federation.
“Vinamilk: Showcasing Vietnam’s Achievements Over Eight Decades.”
“The “80 Years of Independence, Freedom and Happiness” exhibition in Hanoi features an immersive Vinamilk showcase that has captivated visitors. The display artfully narrates the brand’s journey, engaging guests with an immersive experience.”
6 Days, 4 Million Visitors: VEC Confirms International Standards, Prepares for Global Events
Welcoming nearly 4 million visitors over just a 6-day period, the exhibition “80 Years of Independence, Freedom, and Happiness” has solidified its position as a top 10 global exhibition center. This extraordinary attraction power, which exceeded all forecasts, led to an extension of the exhibition until September 15, proving that VEC has the capacity to host mega exhibitions and large-scale international events.
The $300 Million Project by Vingroup Sets an Unprecedented Record in Vietnam
The Government Portal announced that over 4 million visitors flocked to the Exhibition of National Achievements, setting a new record for Vietnam.
“Unveiling TH true MILK’s Revolutionary Product Traceability Technology”
Introducing TH true MILK’s revolutionary new system of product traceability using QR codes and blockchain technology. With just a simple scan, consumers can now embark on a journey that traces their milk back to its grassy origins. Witness the story of TH true MILK’s journey, from the lush green pastures where our dairy cows graze to the meticulous production process that brings it to your table.
“TH true MILK: A Fitting Legacy for a Historic Week in the Country’s Journey.”
Over a million TH true MILK products were distributed during the A80 celebration, offering not just nutritional value but also a token of gratitude and a heartwarming display of civilian-military camaraderie during this historic week-long event.
