The Sun Group, BRG, and Vinacapital: A Trio of Tycoons Transforming Danang’s Real Estate Landscape.

The Danang real estate market is witnessing a powerful resurgence. From the beginning of 2025, a series of large-scale projects have ignited, sparking new life into the industry after a prolonged period of stagnation.

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Sun Group kicks off a new wave of investment with its collaboration with the People’s Committee of Da Nang to develop the Da Nang Downtown complex on nearly 77 hectares of land, with a total investment of nearly VND 80,000 billion. The project is envisioned as a commercial, cultural, and entertainment hub operating day and night, featuring a cultural park, a 9,000 sqm theater with 4,000 seats, exhibition centers, and modern museums. The highlight of this complex is a 69-story tower inspired by the five elements, expected to become the city’s new architectural icon and contribute to shaping Danang’s urban landscape in the new development phase.

Soon after, BRG Group officially introduced the Capital Square project in An Hai Ward. On an area of 6.1 hectares, Capital Square is developed following the “City in City” model with 14 towers ranging from 24 to 29 stories high, offering approximately 3,400 luxury apartments. The entire project is open to foreign investors, expected to enhance international integration and create a vibrant transaction wave in Danang’s luxury apartment market.

In the Ngu Hanh Son district, Vinacapital makes its mark with the Newtown Diamond project within the Da Nang Beach golf complex. On a land area of 1.47 hectares and a total investment of over VND 1,640 billion, Newtown Diamond comprises three 36-story towers named The Emerald, The Sapphire, and The Aquamarine. The towers are connected by a 6-story commercial podium, interlinked through 3 basement levels, offering over 1,700 apartments ranging from 1 to 3 bedrooms, targeting domestic and international customers.

Additionally, Mia Center Point in Lien Chieu district is also open for sale, contributing to the supply of mid-range apartments. The project features 25 floors above ground and 1 basement, with 335 apartments ranging from 63 to 215 sqm, including duplex and penthouse units. With a starting price of approximately VND 40 million per sqm, the project attracts young customers looking for a combination of living and investment.

The arrival of these large-scale projects has given a significant boost to Danang’s real estate market. According to Batdongsan.com.vn’s survey, the primary apartment prices in the city have increased by an average of 25% year-on-year, while land prices in coastal and riverside areas have recorded an increase of over 10%, with some places even surpassing the 2019 peak. Projects along the Han River currently range from VND 130 to 200 million per sqm, reflecting strong demand from both investors and end-users.

The driving force behind Danang’s real estate market acceleration also stems from the synchronous development of infrastructure. Several key projects, such as Lien Chieu Port, the transport axes connecting Danang – Hoi An – Chu Lai, the high-tech park, along with the expansion of Hoang Van Thai Street, the construction of the Danang – Hoi An metro line, and the upgrade of the international airport, are contributing to shaping the logistics value chain and enhancing the city’s competitiveness. These projects not only improve connectivity but also directly increase the value of real estate in both central and peripheral areas.

In parallel, Danang’s traditional strength, the tourism industry, is witnessing a strong recovery. The city’s GRDP for the first half of 2025 grew by 11.7%, attracting more than USD 62 million in FDI, providing a solid foundation for large corporations to confidently implement large-scale projects. The demand for apartments, villas, and short-term rental properties is also rebounding, thanks to the recovery of international tourism.

Danang’s land, a familiar investment channel, has also recorded robust growth. The coastal strip from Son Tra to My Khe, Ngu Hanh Son, Hoi An, and Chu Lai has become a hot spot, with land prices surging by 20-30% in just one year. Land on the Vo Nguyen Giap frontage is offered for sale at VND 220-260 million per sqm, a 30% increase from last year. Many other areas, such as An Hai, Ngu Hanh Son, and Hoa Xuan, have also set new price levels, showcasing the enduring appeal of the land segment.

However, amidst the market’s heating up, experts advise investors to maintain a sense of caution. Projects with transparent legal procedures and locations that directly benefit from infrastructure and existing residential areas are considered safer choices compared to those in less populated areas lacking synchronized amenities. Especially, it is crucial to consider the investment objective: short-term investments are more suitable for land in areas experiencing infrastructure development, while medium to long-term investments should focus on peripheral areas with large land funds and softer prices, awaiting infrastructure and urbanization completion.

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