At the 80th National Achievement Exhibition in Hanoi, the Vietnam Association of Seafood Exporters and Producers (VASEP) showcases a large pair of parent pangasius, along with other processed products. This attests to the achievements in breeding and genetic mastery in aquaculture.
“The items that have conquered consumers globally are also perfectly suitable for inclusion in the diets of Vietnamese people. This orientation aims to change the way society perceives and utilizes products that have primarily been intended for the international market,” VASEP states.

Pangasius on display at the A80 Exhibition. Photo: VASEP
Amidst fluctuations in seafood exports, ranging from tariffs in the US to control policies in the EU and fierce competition in China, focusing on building a solid domestic market foundation is crucial. When Vietnamese consumers embrace these products, it can boost confidence and enhance their value in international trade.
Through this exhibition, VASEP conveys the message, “Export seafood for Vietnamese people.” Seafood export products, including pangasius, are not solely intended for overseas markets but should first gain the trust of Vietnamese consumers to establish a stronger and more sustainable foundation in the international arena.
According to Vietnam Customs, pangasius exports reached $1.3 billion as of August 15, a 10% increase compared to the same period last year. Frozen pangasius fillets accounted for over $1 billion, an 11% rise from 2024.
With favorable natural conditions for pangasius farming, especially in the Mekong Delta region, Vietnam is the world’s largest pangasius producer and processor. Despite a lack of significant growth in farming area over the past decade, pangasius yield has consistently increased from over 1.1 million tons in 2015 to more than 1.7 million tons in 2024.
The main export markets for pangasius include the United States, the EU, China, Brazil, Mexico, and Southeast Asia. Vietnamese pangasius products are favored due to their superior quality and competitive pricing.
Deputy Minister of Agriculture and Environment, Phung Duc Tien, shared that pangasius exports faced challenges in 2024 but still achieved their annual target. Pangasius businesses strived to improve and enhance productivity and quality, seizing the opportunity presented by rising demand in many markets to offset the decline in the Chinese market. As a result, pangasius exports rebounded to the $2 billion mark in 2024, a 9% increase compared to 2023.

Processing pangasius for export. Photo: CK.
According to VASEP, alongside the advantages, the pangasius industry also faces environmental challenges, such as water pollution, sustainable feed sources, and sustainable farming practices. With increasing consumption demands, Vietnam’s pangasius industry holds significant potential for growth.
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