Digital Culture – The Foundation for Change
The world is experiencing rapid shifts following two large-scale crises and the tremendous growth of artificial intelligence. In this context, digital transformation is no longer just a trend but an essential requirement for development, especially in the banking sector.
Technology and artificial intelligence are noticeably transforming banking operations, directly impacting human resource utilization in the industry. According to statistics, eight banks reduced their staff in 2024, totaling 2,503 employees. Meanwhile, according to financial reports from 27 banks as of Q1/2025, the total number of employees in the industry continued to decrease by 2,143 compared to the end of 2024.
While the labor market trend is towards leaner operations, NCB has chosen a different path: focusing on people, service quality, and digitalization capabilities.
NCB was first honored with the “Tech Empowerment Awards 2025” at the HR Asia Awards 2025
By establishing a work environment that meets the demands of the new era, NCB’s digital culture goes beyond digitizing products and processes. It encompasses how people approach, work, and collaborate. Digitalization is implemented synchronously, from automating internal tasks to integrating AI for customer behavior analysis and market trend forecasting, delivering superior customer experiences. Online platforms and tools are utilized to facilitate effective connections, enabling employees to work flexibly and optimize efficiency.
More importantly, NCB shapes its digital culture as a commitment: people-centric and technology as a tool. Technological solutions are meaningful only when they enable employees to work smarter, more efficiently, and foster greater cohesion.
NCB establishes a digital work environment to meet the demands of the new era
The ability to adapt quickly, flexibly, and decisively has driven NCB’s strong innovation over the years and earned the bank the “Tech Empowerment Awards 2025” at the prestigious HR Asia Awards 2025. This award category, introduced for the first time in Vietnam by HRAA, recognizes pioneering enterprises that leverage technology to enhance employee experience.
A Cohesive Environment on a Digital Platform
At the HRAA 2025 Awards, NCB was also consecutively recognized as “Asia’s Best Workplace” for the third time. This acknowledgment is attributed to the bank’s construction of a cohesive work environment based on six factors: compensation, development opportunities, culture and environment, open leadership, ideal jobs, and corporate reputation.
In the digital age, NCB has upgraded these six factors to keep up with the times, catering to the needs of a young workforce, particularly Gen Y and Gen Z, who constitute 90% of NCB’s current workforce. Simultaneously, the bank has cultivated a multi-generational environment rich in development opportunities, challenges, and promotions, meeting the diverse demands of the new era.
Amidst the strong fluctuations in the human resources landscape, NCB’s leadership remains steadfast in its people-centric philosophy and continues to invest in its employees. Along with enhanced HR policies and competitive remuneration packages, NCB consistently conducts comprehensive training programs covering professional skills, digital transformation capabilities, and more, ensuring that its personnel stay abreast of industry developments. This creates an environment where people, technology, and data harmonize to achieve new successes.
Human Resources Strategy for the New Era
“We focus on equipping our employees with adaptability, flexibility, and a willingness to take on more challenging tasks and providing them with opportunities for higher career advancement to meet the demands of the times,” said Mr. Ta Kieu Hung, CEO of NCB.
Notably, NCB emphasizes developing its personnel’s capabilities and fostering a “delegation” culture. The bank aims to promote 50% of its business block management positions from internal resources by 2027. In this multi-generational environment, NCB’s employees benefit from cross-generational learning: the experience of Gen X, the implementation skills of Gen Y, and the creativity of Gen Z combine to produce outstanding results.
NCB focuses on developing its next-generation leaders and talent pipeline
Furthermore, the bank maintains and expands leadership-employee dialogue programs and conducts periodic surveys to ensure that each employee feels secure and has a clear direction for their career path within the organization. Every policy change is based on the team’s practical needs, fostering a happy work environment for all personnel.
Moving forward, NCB remains committed to enhancing its human resources with diverse, flexible, and transparent policies. Tailored training curricula are designed for each functional group, from new hires to managers, to build a robust pipeline of future leaders. NCB also focuses on recruiting talent for critical areas such as business, technology, and digital transformation—the primary drivers of the bank’s growth.
In recent years, NCB has undergone a significant transformation in its human resources practices, evolving from a small-scale bank to a sought-after employer in the banking industry. Numerous senior executives, international experts, and young talents have chosen NCB as their professional home. Additionally, NCB consistently contributes high-quality new-generation personnel with the traits and skills needed to thrive in the new era’s labor market.
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