Apple Elevates Vietnam to a Key Market: Live Subtitles in Vietnamese for the iPhone 17 Event

For the very first time, Apple's iPhone 17 launch event was accompanied by official Vietnamese subtitles, marking a significant step forward in Apple's recognition of Vietnam as a key market. This move underscores the country's elevated status, now on par with Tier 1 markets like the US, Japan, and Singapore, as Vietnam was among the first countries to receive the new iPhone model.

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On the evening of September 10, Apple hosted the “Awe Dropping” event to unveil the iPhone 17 series. Aside from hardware upgrades, the notable difference for Vietnamese users was Apple’s first-ever provision of Vietnamese subtitles on their live streaming platform. This unprecedented move indicates Apple’s localization strategy to better engage with local audiences.

Apple offers Vietnamese subtitles for the iPhone 17 launch livestream on their official website – Screenshot

Vietnamese subtitles during the iPhone 17 livestream

This change occurs as Vietnam increasingly becomes a strategic hub for Apple’s global operations. Beyond launching the Apple Store Online in 2023, Apple has also increased its supply chain investments in Vietnam, where a portion of AirPods, Apple Watch, and iPad production takes place. CEO Tim Cook’s visit to Vietnam in April 2024 and his commitment to collaboration with the government and suppliers underscore the importance of this market.

This year, Vietnam is among the first group of countries to receive the iPhone 17, with sales starting on September 19, alongside the US, Singapore, Japan, and other major markets. This marks a significant advancement from previous years when Vietnam often received new iPhone models in later batches.

The combination of language localization in a global event and early sales access underscores Apple’s recognition of Vietnam as not just a rapidly growing consumer market but also a critical link in its global production and consumption chain.

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