With Faith, We Dare to Play the Big Game
Ms. Nguyen Ly Kieu Anh, Meey Group’s Strategy Director, shared her thoughts after attending the 6th ASEAN Economic Forum and receiving a double award in the prestigious ASEAN Award 2025 categories alongside Meey Group.
How did she feel about this trip, during which she accompanied Mr. Hoang Mai Chung, Chairman of the Board of Meey Group, in receiving the Top 10 Typical ASEAN Brands 2025 and Top 10 Good ASEAN Leaders 2025 awards?
“Pride” is what I felt and wanted to share at this moment, followed by “trust” when I was able to participate in a major regional forum like the ASEAN Economic Forum. As you know, to be honored at the ASEAN Awards is to meet a very strict set of criteria. Especially, there is an extremely important criterion: enterprises must ensure that economic development is linked to environmental protection, fulfill social responsibilities, promote community awareness, and enhance the ASEAN identity.
Ms. Nguyen Ly Kieu Anh, Meey Group’s Strategy Director, and Mr. Hoang Mai Chung, Chairman of the Board of Meey Group. Photo: Meey Group.
Meey Group’s simultaneous attainment of both highest titles at the ASEAN Award serves as a testament to our resilient journey of value creation, where technological prowess and strategic vision converge to shape new standards for the regional property technology (PropTech) industry.
As Vietnam undergoes global integration and strives for sustainable growth, transitioning to a green and sustainable economic model linked to innovation and technology takes center stage. What significance does this achievement hold for a startup like Meey Group in this context?
The award ceremony, coinciding with the 30th anniversary of Vietnam’s ASEAN membership, stands as a symbolic milestone of Vietnamese businesses’ spirit of integration, innovation, and aspiration to excel regionally.
According to Cento Ventures, Vietnam ranks among the top 3 most dynamic startup ecosystems in Southeast Asia, only after Indonesia and Singapore. Thus, the presence of companies like Meey Group at international award ceremonies not only asserts the Vietnamese brand but also expands multidimensional international cooperation and attracts investment opportunities.
Our ecosystem, comprising over 26 comprehensive financial and real estate technology products such as Meey Land, Meey Map, Meey CRM, Meey 3D, and Meey Atlas, developed by our highly qualified young engineers, ushers in a new era for digital real estate. It addresses data, valuation, and cumbersome processes at their root, contributing to a transparent and sustainable market.
In a “young” startup like Meey Group, what message or significance does the story of market potential, direction, and vision in strategizing convey?
With the story of a technology company like Meey Group, we envision ourselves as a startup “young” in age but brimming with aspirations and ambitions, driven by a mission to effect change and create value for society. This is also part of the reason why I chose to join Meey Group after 15 years of studying and working in France, to accompany Chairman Hoang Mai Chung and his associates in building a technology enterprise capable of competing fairly in the market and qualifying for an international IPO.
Meey Group receiving the double award at ASEAN Award 2025. Photo: Meey Group.
Most of our personnel are young, dynamic 90s-born individuals with a solid knowledge foundation and a keen understanding of technology. They carry the aspiration to forge novel, creative values and narrate to the international investment community about a Vietnamese enterprise that innovates using the language of breakthrough and global vision.
On this journey, Meey Group steadfastly upholds its core values: constantly innovate to create, relentlessly explore new potentials, foster a spirit of free creativity, build upon a foundation of authenticity and reliability, and strive to deliver the best experiences to customers, partners, and stakeholders through each product, service, and technology solution.
Empowering Global Access
Undertaking an IPO is no easy feat, even for traditional businesses, let alone pursuing an IPO and raising capital in the international stock market. How might the “youthfulness” in your earlier narrative translate into Meey Group’s upcoming IPO strategy?
Youth brings agility in processing information, seizing opportunities, and decision-making – attributes that strategic investors seek when evaluating startups. At Meey Group, we place our trust in our young, innovative team of engineers and experts, capable of crafting distinctive products that earn market confidence.
The core value of a technology company lies not in tangible assets but in data, algorithms, brand reputation, and user community. To ascend to the global stage, a business must demonstrate robust governance, a sustainable business model, and enduring value.
Amidst Vietnam’s real estate market data scarcity, Meey Group focuses on two revenue streams: providing data and valuations for financial institutions and charging service fees from individual users. Simultaneously, we establish a professional, transparent governance model, compliant with IFRS, with PwC’s accompaniment over the last three years. Sustainability is the prerequisite for Meey Group to conquer investors and gradually establish its international brand presence.
IPO Roadmap
Returning to the specifics of Meey Group’s IPO roadmap, could you, as the “conductor,” elaborate on your plans?
Meey Group’s roadmap has been charted by Chairman Hoang Mai Chung since the company’s inception, encompassing the following phases:
From 2021 to 2023: Focus on building the core product ecosystem (Meey CRM, Meey Ads, Meey Land, etc.) and solidifying the domestic market.
From 2024 to 2025: Collaborate with international auditing and legal organizations to standardize governance, craft financial reports, and simultaneously test new products to enhance competitive advantages and expansion capabilities.
From 2025 to 2026: Submit the IPO application to list on the Nasdaq stock exchange and organize a Pre-IPO roadshow to introduce Meey Group to international investors.
In July 2025, Meey Group signed an agreement with ARC Group, one of the world’s leading financial and banking management consulting firms, to support the company throughout the IPO preparation process in the US, including business valuation, financial and accounting advisory, third-party coordination, and drafting essential documents.
Beyond the scope of IPO consulting, we hope that ARC Group’s reputation and extensive global network will facilitate Meey Group’s access to proptech, fintech, and real estate giants, opening up numerous potential collaboration opportunities.
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