According to the Ministry of Planning and Investment, as of the end of 2024, small and medium-sized businesses (SMBs) account for over 98% of all enterprises in Vietnam. In recent months, many individual business owners have been transitioning to formal business models, leading to a growing demand for technology equipment to support their operations.
However, for many SMB owners, the term “business laptop” still feels distant, often associated with high costs, large order requirements, or exclusivity to companies with professional IT systems. This perception has led many SMBs to opt for consumer laptops, despite these devices potentially lacking critical features such as durability, security, and adequate after-sales service for real-world business environments.
More concerning is that many popular consumer devices still run Windows 10, an operating system set to end support in October 2025. This poses significant risks of disruption and data insecurity if not replaced promptly.
ASUS Expert Series: ASUS’s Solution for SMBs
ASUS has proactively brought its Expert Series closer to SMBs through a flexible distribution strategy, accessible pricing, and comprehensive after-sales policies—even for single-unit purchases. Instead of relying on project channels or large order requirements, ASUS ExpertBook and ASUS ExpertCenter models are now widely available at retail stores like Phong Vũ, An Phát, Phúc Anh, Hacom, and major e-commerce platforms.
Additionally, the ASUS Exclusive Store in Hanoi has expanded its experience zone dedicated to the ASUS Expert Series, allowing business owners to evaluate products firsthand before making investment decisions. This move underscores ASUS’s long-term commitment to supporting Vietnamese businesses, regardless of size.
The after-sales policy is tailored to business standards: on-site warranty, international support in over 80 countries, extended warranty options up to 5 years, data-secure hard drive retention during replacements, and next-business-day on-site technical support. These features not only reduce operational costs but also minimize work disruptions—a critical factor in business operations.
Durability, AI Integration, and Enhanced Security
Beyond accessibility, ASUS has elevated business laptop standards by incorporating technologies and processes previously reserved for high-end segments.
All ASUS ExpertBook models meet the U.S. military standard MIL-STD-810H, undergoing rigorous tests simulating harsh conditions such as thermal shocks, vibrations, fine dust, and high humidity. These conditions are common in Vietnam’s tropical monsoon climate, where work environments frequently shift between homes, offices, and cafes.
ASUS ExpertBook models withstand water spills, dust exposure, and extreme humidity, ensuring reliability in diverse work environments.
Furthermore, ASUS has introduced 157 proprietary durability tests, simulating real-world scenarios such as 1.2-meter drops, 50,000 hinge cycles, 50kg compression resistance, and up to 78ml spill resistance. Even minor details, like leaving a pen on the keyboard or frequent USB plugging, are rigorously tested.
Notably, these standards are not limited to premium models but are also applied to entry-level versions like the ASUS ExpertBook P1 and P3, ensuring SMBs can rely on their devices in dynamic or shared-use environments.
In addition to durability, advanced work-support features set the ASUS Expert Series apart. These devices feature on-device AI with ASUS AI ExpertMeet, enabling automatic meeting minutes, real-time translation subtitles, intelligent background blur, and gaze correction during video calls.
All processing occurs on-device, without cloud connectivity, ensuring both performance and user privacy—a growing requirement as Gartner predicts over 80% of enterprise software will integrate AI by 2026.
On the security front, the ASUS Expert Series comes pre-installed with Windows 11 and features ASUS ExpertGuardian, meeting Microsoft’s stringent security standards for business PCs.
With multi-layered protection from hardware to software, these devices fully meet modern enterprise security needs, enabling even SMBs to operate safely without complex IT infrastructure investments.
