On June 18, 2025, SHB officially launched its next-generation digital banking app – SHB SAHA, a comprehensive upgrade from SHB Mobile. With cutting-edge technology, a user-friendly interface, and a suite of smart features, SHB SAHA promises a faster, smoother, and entirely new financial experience. This marks a significant leap in SHB’s digital transformation strategy, aiming to create a boundaryless bank that meets all financial needs anytime, anywhere for the 4.0 era.
The name SAHA stands for “Saigon – Hanoi,” the two iconic cities in SHB’s official name. Behind it lies the commitment to connect with customers through every service and solution, ensuring PEACE OF MIND in every financial transaction.
 SHB SAHA: Peace of mind in every transaction
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Guided by the principle of “Putting customers and the market at the center” and a deep understanding of user needs, SHB SAHA is designed with a minimalist yet modern and vibrant interface, featuring the brand’s signature orange color. Its seamless animations create a youthful, trendy digital journey that aligns with the future of banking. Every tap and swipe is optimized to feel as intuitive as using a smart social media platform, inspiring users with flexibility and creativity.
With SHB SAHA in hand, customers gain access to an intelligent Omni-Channel banking platform offering a full range of digital services to meet daily financial needs without visiting a branch. After a quick registration, users can effortlessly transfer funds, receive payments, save, pay utility bills, top up road fees, and even open international cards, apply for 24/7 overdrafts, or invest and insure. All these services are fast, convenient, and completely free, whether you’re in a bustling city or a quiet countryside.
In addition to maintaining international digital banking standards, SHB continues to invest in upgrading its technology infrastructure, particularly in transaction processing systems, to ensure swift and stable payments. Actions like QR code scanning or money transfers are nearly instantaneous, guaranteeing seamless, accurate, and smooth experiences in all scenarios. This underscores SHB’s commitment to accompanying customers on their digital journey, always prioritizing user experience.
SHB SAHA promises to deliver new digital experiences to customers
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According to SHB representatives, SHB SAHA was developed to meet the practical needs of young customers who value speed, convenience, and user-friendliness in digital experiences. The app is positioned as an intelligent financial platform, catering not only to daily spending but also supporting long-term financial decisions.
“*This is a strategic step in SHB’s digital transformation roadmap, demonstrating our commitment to innovation, elevating user experience, and aiming to become the most beloved digital bank, ranking #1 in efficiency by 2028*,” emphasized the SHB representative.
Exciting Launch Promotions
To celebrate the launch, SHB introduces the SAHA Alliance gamification feature directly on the SHB SAHA app for all individual customers, offering a plethora of valuable rewards. By completing transactions such as opening accounts, issuing cards, borrowing, overdrafting, saving, making online transactions, maintaining average balances, or simply logging in daily, players earn entries and a chance to win incredible prizes: 2 iPhone 16 Pro Max units, 120,000 cash rewards, 8 domestic and international travel vouchers, 20,000 vouchers, and over 35,000 SHB Rewards points, totaling over 3 billion VND in prizes.
Especially, the first 5 players to collect all 12 Spirit Beasts will share a massive 300 million VND prize (60 million VND each). If the program ends without 5 full collections, the prize will still be divided among those who complete the set. These Spirit Beasts are not just symbols of companionship but also “digital warriors” empowering users on their financial journey, ensuring peace of mind in achieving every goal, big or small.
Thousands of valuable rewards await customers in the “SAHA Alliance”
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Alongside the gamification, customers enjoy other promotions on SHB SAHA, such as a 30,000 VND e-voucher for successful eKYC registration, 20,000 VND discounts on phone top-ups during monthly golden days, and cashback for debit/credit cardholders on online spending.
The launch of SHB SAHA is a strategic move by SHB to realize its Bank of The Future vision. This model integrates cutting-edge technologies like AI, Big Data, and Machine Learning into all processes, solutions, and services. It is expected to transform SHB’s competitive edge and customer service capabilities, delivering significant outcomes in 2025–2026: enhanced digital services, digitized customer journeys, improved user experiences, increased automation, data-driven growth, core banking modernization, and scalable technology infrastructure.
With this vision, SHB aims to become the #1 most efficient bank, the most beloved digital bank, the best retail bank, and a top provider of financial products and services to strategic corporate and state-owned clients, fostering green development and ecosystem growth. By 2035, SHB aspires to be a leading modern retail bank, green bank, and digital bank in the region.
Customers can experience this next-generation digital banking by searching “SHB SAHA” on the App Store (iOS) or Google Play (Android) to download and install.
For more details, visit https://www.shb.com.vn, contact the 24/7 Customer Care Center at *6688, or visit any SHB branch nationwide.
– 10:43 18/06/2025
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