BIDV Revitalizes Products and Engagement Strategies to Connect with Gen Z
Founded in 1957, BIDV stands as one of Vietnam’s most esteemed and historically rich banks. Early on, BIDV developed a comprehensive digital financial ecosystem, including 24/7 online payment accounts, the all-in-one BIDV SmartBanking app, secure debit cards for financial control, and credit cards with cashback and spending perks to balance needs and cash flow. Each product is tailored for personalization, enhancing safety, accuracy, and efficiency—key factors for Gen Z when choosing financial services.
For the new generation of customers, BIDV recognizes that superior products are just the starting point to earn Gen Z’s trust and loyalty. Unlike previous generations, who viewed banks primarily as savings or loan providers, Gen Z demands more: guidance, transparency, and genuine companionship from financial institutions.
Despite financial pressures often stemming from poor personal finance management rather than low income, Gen Z resists being lectured with abstract theories. They seek inspiration and relatable role models.
The Money Manifest: Real Stories, No Lectures
The Money Manifest is a podcast series co-produced by BIDV and Kenh14, delivering financial content in a Gen Z-friendly format: accessible, relatable, and actionable. BIDV serves as the strategic financial expert, ensuring content aligns with the young audience’s needs.
Each episode features young influencers—fashion bloggers, travelers, TikTok stars—sharing personal financial journeys. From overspending mishaps to savings triumphs, these stories resonate deeply, offering Gen Z a safe space to reflect and learn organically.
Through The Money Manifest, BIDV bridges its financial ecosystem with Gen Z’s media habits. When guests discuss installment plans or credit cards, listeners naturally associate these solutions with BIDV’s offerings, fostering seamless brand integration.
BIDV’s youth-centric rebranding extends beyond aesthetics to engagement strategies. From app design to podcast storytelling, every touchpoint is fine-tuned to resonate with Gen Z’s preferences, fostering long-term relationships.
With over 10 episodes, The Money Manifest has garnered 1.3 million video views and reached 3 million users across social platforms. These numbers highlight its success in engaging Gen Z with relatable financial narratives.
Explore https://themoneymanifest.com/ to take a financial personality quiz and stay updated on the latest episodes!
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