Luxury Apartments Leading the Growth Wave
According to experts, Da Nang’s real estate market is at the beginning of a sustainable growth cycle. The city has emerged as a new investment hub, attracting entrepreneurs, intellectuals, and international professionals. This is due to its rare synergy between nature, infrastructure, living environment, and future planning with a vision extending to 2045. This momentum is significantly driving the real estate market, particularly in the luxury segment.
Savills Vietnam reports that Da Nang’s apartment market is attracting diverse buyer groups, notably investors from Hanoi and Ho Chi Minh City, who show strong interest in Class A properties.
Statistics reinforce this trend: Savills Vietnam’s latest report reveals that Da Nang added approximately 1,100 new apartments in the first half of 2025. The average primary price reached 85 million VND/m², a nearly 27% year-on-year increase. Many luxury riverside projects along the Han River achieved prices of 130–200 million VND/m².
Experts attribute Da Nang’s market growth to several catalysts: The city’s GRDP for the first six months of 2025 reached 9.43% (11.7% for the former Da Nang area). Accumulated FDI over eight months hit 333.3 million USD, and tourist arrivals surpassed 12.8 million. Key infrastructure projects, such as Lien Chieu Port, the International Financial Center (RFC), the Free Trade Zone (FTZ), and the expanded international airport, further bolster growth. The administrative merger with Quang Nam has transformed Da Nang into Vietnam’s largest urban area by size, expanding its development potential.
In this context, iconic riverside apartments along the Han River have become a focal point for investment. These properties offer absolute exclusivity: prime, irreplaceable locations and finite central land reserves. This scarcity positions riverside apartments as the ultimate destination for investors, driving overall market prices.
The surge in demand for these properties reflects shifting lifestyle and investment preferences tied to urban prestige. Owning an iconic Han River apartment in Da Nang signifies long-term asset accumulation, medium-term investment, and personal status affirmation in a city poised to become a leading international financial hub.
The Legend Danang – A New Icon by the Han River
Combining three key values—prime location, unique design, and international living standards—The Legend Danang has instantly captured market attention, especially among those seeking sustainable assets and exceptional quality of life.
Located alongside the iconic Dragon Bridge, The Legend Danang occupies a rare, irreplaceable site, comparable to Hanoi’s Hoan Kiem Lake or Ho Chi Minh City’s Ben Thanh Market. This position inherits the prosperous urban culture of the region, embodying an iconic status that cannot be replicated.
The Legend Danang stands as a premier investment opportunity in the market.
Developer ROX Signature collaborated with renowned architects from HBA Singapore (master planning) and NDA Group (landscape design) to create a world-class “home resort” within Da Nang’s vibrant urban fabric. Each apartment is meticulously crafted in the Arty Vibe style, blending art, nature, and technology to deliver an emotionally rich living experience. This earned The Legend Danang the title of “Best Iconic High-Rise Luxury Design in Vietnam” at the DOT Property Vietnam Awards 2025.
Future residents will enjoy a 5-star, fully integrated amenity suite: a sky bar with city views, dual infinity and indoor pools, a 3D golf simulator, private banquet halls, an art lounge, and exclusive concierge services.
Art, nature, and technology converge to create an immersive living experience at The Legend Danang.
Investors highlight that The Legend Danang’s value extends beyond its iconic architecture and superior amenities to its long-term investment potential. As Han River frontage land becomes scarcer, each apartment represents a limited-edition asset. Notably, the project offers perpetual ownership—a rare feature in Da Nang’s luxury condo market, where most resort apartments have 50-year leases.
With Da Nang’s luxury apartment prices rising steadily, The Legend Danang is a secure yet high-potential investment for discerning investors. Its iconic status, prime location, and perpetual ownership position it as a leading sustainable investment in Central Vietnam’s real estate market for the next decade.
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