“E-Green Living: Elevating the Value of Vietnamese Bamboo”

A Turning Point for Vietnamese Bamboo: Opportunities Unlocked

Architect Phạm Kim Học (right), Founder of E-Green Living

Following Vietnam’s Renovation (Đổi Mới) in 1986, and particularly from the mid-1990s, the country entered a phase of robust integration. Key milestones included the U.S. lifting its embargo in 1994 and Vietnam joining ASEAN in 1995. During this period, traditional export sectors such as rice, coffee, and seafood flourished, while handicrafts and bamboo-rattan products gradually gained international recognition.

In this context, E-Green Living was established in 1996, quickly becoming a pioneer as Vietnam’s first enterprise to export high-end bamboo furniture. This marked a significant milestone, proving that bamboo—a humble material—could meet stringent international standards and pave the way for Vietnam’s furniture industry to expand globally.

Advanced Processing Technology and Green Architectural Solutions

Vacuum pressure machine used in bamboo processing

What sets E-Green Living apart is its investment in modern bamboo processing technologies, such as vacuum pressure treatment. This technique enhances resistance to pests, increases durability, and preserves flexibility—essential qualities for bamboo to become a primary material in architectural projects.

By leveraging advanced technology, bamboo has transcended its traditional role in handicrafts, emerging as a premium material for constructing resorts, hotels, restaurants, and eco-spaces. E-Green Living’s integrated approach—from design and production to construction—delivers comprehensive solutions that balance aesthetics with sustainability.

Iconic Projects Defining the Brand’s Legacy

E-Green Living is synonymous with numerous standout green projects across Vietnam. In Quy Nhơn, the Katinat store stands as an architectural gem, featuring a three-story bamboo structure that harmoniously blends modernity with nature.

A bamboo art installation at Katinat Quy Nhơn

In Đồng Nai, the Katinat – Biên Hoà project captivates with its vibrant green bamboo, expertly treated and crafted by skilled artisans. This space offers a unique blend of familiarity and innovation.

Katinat Biên Hoà: Showcasing bamboo bending and green treatment techniques

With its fluid and graceful construction techniques, E-Green Living creates bamboo architectural spaces that are both refined and balanced. Each project goes beyond aesthetics, setting new standards for sustainable design in real estate.

Biconsi Marina: A design achieving spatial equilibrium

Pioneering Value for Vietnam’s Bamboo Furniture Industry

E-Green Living’s role in introducing Vietnamese bamboo furniture to the global market since 1996 not only underscores the company’s stature but also lays the foundation for Vietnam’s bamboo furniture sector. At a time when exports were dominated by agricultural products and raw materials, E-Green Living boldly transformed traditional bamboo into high-end furniture, opening entirely new avenues.

Bamboo furniture research and design workshop

To conquer demanding markets, the company adopted modern processing methods and adhered to rigorous international standards for quality, durability, and environmental friendliness. Locally sourced bamboo from Bình Phước, renowned for its superior quality, is primarily used in their furniture. This pioneering success demonstrates that traditional handicrafts, with strategic investment, can compete on the global stage.

Today, Vietnam ranks among the world’s top five furniture and timber exporters. Within this collective achievement, E-Green Living’s trailblazing role stands as a testament to its pathfinding impact, solidifying Vietnamese bamboo’s global value.

Nearly Three Decades of Ambition and Global Aspiration