Leading B2B e-commerce platform Alibaba.com has announced a partnership with the Vietnam Chamber of Commerce and Industry (VCCI) to launch the free online workshop series Ali-Edu, starting October 1st. Tailored to empower Vietnamese small and medium-sized enterprises (SMEs), the program aims to streamline their entry into the global export market.
Free Online Export Training Initiative
Young Liu, Alibaba.com’s Country Manager for Vietnam, stated that the workshops will deliver actionable training modules with a clear roadmap. These sessions are designed to guide Vietnamese SMEs through each step of the export journey, ensuring a seamless launch into international trade.
Young Liu, Country Manager of Alibaba.com Vietnam. Photo: HẠ QUYÊN |
By integrating digital tools, market analytics, and expert mentorship, the program aims to build confidence among businesses, attract high-caliber buyers, and accelerate online export activities.
Liu further explained that the curriculum spans eight critical stages, from market analysis and resource preparation to customer acquisition, contract negotiation, logistics, and customs procedures. Each one-hour session will feature live interactions with export specialist Dr. Lê Sài Gòn.
Addressing the event, Hoàng Quang Phòng, Vice Chairman of VCCI, emphasized the need for Vietnamese businesses to enhance product quality, expand markets, and leverage technology amid volatile global trade conditions. Cross-border e-commerce, particularly B2B platforms, is highlighted as a strategic avenue for Vietnamese goods to reach international audiences. “VCCI remains committed to bolstering businesses’ global competitiveness,” affirmed Phòng.
Propelling Vietnamese Products onto the Global Stage
Huỳnh Ngọc Anh Thư, Sales Manager at Duy Phát (a B2B metal furniture manufacturer), shared her company’s success story. Since initiating online exports in December 2023, Duy Phát has harnessed data analytics, AI tools, and platform-provided order protection. Within four months on Alibaba.com, they secured a $30,000 USD deal from a US buyer and engaged 80 new buyers from Europe and the Americas.
“We’re now expanding our storefronts to diversify product offerings and scale our online export operations,” added Thư.
Similarly, Erosska, a Vietnamese footwear brand founded by young entrepreneurs, achieved international success through Shopee’s B2C (retail) e-commerce platform. Founder Nguyễn Hùng Tuấn revealed that Erosska joined Shopee’s global selling program at its 2021 launch, exporting to four Southeast Asian markets: Malaysia, Singapore, the Philippines, and Thailand.
In June 2025, Shopee introduced its Full Export Control program, enabling brands to manage storefronts, inventory, pricing, and localized marketing strategies. Tuấn noted that within two months, Erosska’s Malaysian revenue increased by 10%.
HẠ QUYÊN
– 5:33 PM, September 15, 2025
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