As of now, the voting results for the “Pioneering AI Brand Serving Vietnamese People” category at the Better Choice Awards 2025 clearly reflect public interest.
MoMo’s Postpaid Wallet is currently leading convincingly with 10,444 votes, followed by Samsung Galaxy AI with 6,825 votes, and Long Chau’s Electronic Health Record in third place with 5,021 votes. Close behind are contenders like AI Social Network Hay and the comprehensive DxSuite solution.
These numbers are more than just votes; they affirm the impact of each product. MoMo, as a “super app,” has demonstrated its strong appeal in the financial sector, where AI is applied to create significant social value. Samsung, despite being an international brand, has impressed with its deep localization strategy, bringing AI closer to Vietnamese users. Meanwhile, Long Chau has made a breakthrough in healthcare, a high-potential yet challenging field.
MoMo’s Postpaid Wallet: AI Driving Comprehensive Finance
The surge of MoMo’s Postpaid Wallet is no surprise. It’s not just a credit product but a breakthrough solution using AI Credit Scoring to address the needs of tens of millions of “underbanked” individuals in Vietnam.
MoMo’s AI acts as a smart “credit scorer,” analyzing millions of real-time data points to provide spending limits even for those without collateral or stable income.
This product has shown a positive social impact, especially during the COVID-19 pandemic. Over 236,000 people gained timely access to funds for essential expenses, with total disbursements exceeding 865 billion VND.
This success demonstrates that AI is not just technology but a tool for equality, combating predatory lending and offering opportunities to vulnerable populations. MoMo is proving that AI can bridge the gap to a comprehensive financial ecosystem.
Samsung Galaxy AI: Localization for Mass Adoption
Though in second place, Samsung’s Galaxy AI exemplifies a global brand’s “serious localization” strategy. Instead of generic features, Samsung prioritized on-device AI with Vietnamese language support from the outset.
Features like Live Translate and natural language processing (NLP) have been tailored to Vietnamese contexts and habits. This not only eases communication but also sets a new direction for AI beyond image editing or search tasks.
Galaxy AI is evolving into a “shared brain” across the Galaxy ecosystem, from phones to tablets, underscoring Samsung’s ambition to make AI a universal tool for millions, regardless of device tier.
Long Chau’s Electronic Health Record: AI Breakthrough in Healthcare
In third place, Long Chau’s Electronic Health Record brings fresh innovation, showcasing AI’s power in healthcare. This comprehensive platform uses AI to manage personal health records, prescriptions, vaccinations, and connect users with medical experts.
Long Chau’s unique contextual AI, trained on Vietnamese data, accurately interprets handwritten prescriptions and answers health queries.
Integration with the government’s VNeID platform ensures its compatibility and security within Vietnam’s digital ecosystem. While its vote count trails the top two, Long Chau’s impact on digitizing healthcare and delivering seamless, personalized care is undeniable.
The race in the “Pioneering AI Brand Serving Vietnamese People” category is not just about technology but the value each brand brings to the community. Currently, MoMo leads by addressing a pressing social issue, Samsung scores with localization and accessibility, and Long Chau makes its mark by digitizing a critical sector like healthcare.
The final results are yet to be announced at the gala. The question remains: “Which brand will be crowned Vietnam’s top AI innovator?”
Duc Khuong
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