The Queen: A New Icon in the Heart of Hanoi’s Scarce Supply Region

Central Apartment Scarcity: A Major Challenge for Hanoi’s Real Estate Market

Hanoi’s real estate market is facing a severe shortage of apartment supply in central districts such as Thanh Xuan, Hai Ba Trung, Dong Da, and Hoang Mai. According to the Q2/2025 market report, the number of primary apartments in the inner city has decreased by 15% compared to the same period last year, while demand for high-end housing has surged, particularly among affluent buyers, professionals, and young families. The average price of inner-city apartments has reached 91 million VND/m², with an annual price increase of 10-15%, yet new supply remains insufficient to meet demand.

Limited land availability, high development costs, and stringent legal regulations have made luxury apartment projects in the city center increasingly rare. In this context, The Queen 360 Giai Phong emerges as a “light at the end of the tunnel,” offering a perfect solution for those seeking a modern, convenient living space right in the heart of the city.

Located at 360 Giai Phong, Phuong Liet Ward (former Thanh Xuan District) – the intersection of three bustling areas: Thanh Xuan, Hai Ba Trung, and Hoang Mai – The Queen boasts a rare strategic location. As part of the 3.6-hectare Imperial Plaza complex, the project is harmoniously planned with low construction density, lush green landscapes, 5 basement parking levels, and a spacious internal road system, creating a secure, modern, and enclosed living space.

The Queen stands out with its 931 high-end apartments and 4 limited-edition penthouses, as well as its unique design: each apartment maximizes functionality, features spacious balconies flooded with natural light, and offers panoramic views of Hanoi. The premium on-site amenities, including a shopping center, outdoor swimming pool, gym, spa, cinema, and children’s playground, cater to the diverse needs of residents of all ages, seamlessly blending living, working, and entertainment.

The project’s location is a significant advantage, situated directly on the 42m-wide Giai Phong Street, Ring Road 2.5, and major routes such as National Highway 1A, Phap Van – Cau Gie Expressway, Le Trong Tan, and Kim Dong. It takes only 10 minutes to reach Hoan Kiem’s center and 30-45 minutes to Noi Bai Airport via Thanh Tri Bridge, offering unparalleled connectivity. Additionally, the project is adjacent to two large parks (Thong Nhat Park and Yen So Park), four renowned hospitals (Bach Mai, Viet Phap, Central Otorhinolaryngology, and Geriatrics), and three key university clusters (Hanoi University of Science and Technology, National Economics University, and Hanoi University of Civil Engineering), making it ideal for families, professionals, and rental investors.

The Queen boasts a prime location between two major central arteries of Hanoi

The Queen – The Ultimate Solution for Perfect Living and Superior Investment

As the final piece of the Imperial Plaza puzzle, living at The Queen connects residents with an elite community within a cloud-touching sky garden, a safe children’s playground, and an international kindergarten right at their doorstep. Every step leads to unparalleled convenience with a 7,000m² Mega Market and a bustling commercial hub, delivering a complete living, working, and entertainment experience.

Every family moment becomes more meaningful in the luxurious living space, where each apartment features floor-to-ceiling Low-E glass, offering panoramic city views and international standard interiors. Notably, The Queen ensures peace of mind with 4 car basement levels (~700 spaces) and 1 motorcycle basement level (~1,000 spaces), providing convenience and safety that surpasses all inner-city limits.

The Queen redefines upscale living in the heart of Hanoi

With 3 comprehensive amenity levels – exclusive on-site privileges – and the well-established Imperial Plaza complex, The Queen is surrounded by a wealth of external amenities: from lush green parks and bustling local markets to top-tier hospitals like Bach Mai and Viet Phap, and prestigious universities such as Hanoi University of Science and Technology and National Economics University.

The Queen not only meets housing needs but also serves as a “golden asset” for investment and wealth accumulation. The Giai Phong area is at the forefront of key infrastructure projects: expansion of Le Trong Tan – Truong Chinh – Nguyen Lan routes, connectivity between Giai Phong – Kim Dong – Nguyen Xien – Linh Dam, completion of Ring Roads 2.5 and 3, and Metro Lines 1 (Yen Vien – Ngoc Hoi) and 2A (Nho – Ha Noi Station). These projects, expected to be partially completed by late 2025, will reduce travel times and increase local property values by 20-30% over the next 2-3 years.

With an average launch price of 110 million VND/m², total discounts of up to 9.5%, 0% interest support for 18 months, and an additional 1% discount for early bookings, The Queen offers an attractive investment opportunity. Transparent legal processes, long-term ownership, and a projected Q4/2026 handover by the reputable Tincom Group further enhance its appeal.

Amidst the growing scarcity of central Hanoi apartments, The Queen 360 Giai Phong is the perfect answer for both housing and asset accumulation needs. With its strategic location, synchronized infrastructure, premium amenities, and exceptional value appreciation potential, the project is not just a place to build a home but also a sustainable asset for the future.