Em Xinh “Say Hi” introduces a fresh format, a grand stage, and a lineup of trending young artists. The show has not only dominated the charts but also consistently created trends on social media. The Xinhiu community, the show’s fandom, adds more “heartstorms” daily, making Em Xinh “Say Hi” a focal point in the entertainment industry and among the youth for several months.
TPBank’s signature purple dominates the Em Xinh “Say Hi” concert on September 13th in Ho Chi Minh City.
Amidst this explosive atmosphere, TPBank emerges as a true companion to the youth: youthful, creative, and always in tune with trends. The collaboration between a wildly popular music show and a distinctive digital bank has created a viral sensation, captivating Gen Z not only with music but also with the exceptional features of the TPBank App.
Em Xinh ‘Say Hi’ naturally aligns with TPBank, a pioneering bank for the youth. The TPBank App is not only convenient and tailored to Gen Z but also accompanies its customers on their journey to shine and spread Vietnamese creativity.
TPBank breaks records in app downloads, solidifying its position as a leader in positive youth engagement
This synergy has helped TPBank create a powerful resonance with Em Xinh “Say Hi”. During the show’s broadcast, TPBank App downloads surged by 200%, with some days exceeding 120,000 downloads. According to Social Listening reports, for two consecutive months (July and August), TPBank led the industry in positive sentiment on social media, with explosive discussions and a “shower” of praise from the show’s fans. These impressive numbers not only reflect the appeal of a youthful brand but also affirm TPBank’s role as a companion, inspiring and empowering the dreams of Vietnam’s talented youth.
TPBank’s experience booth, one of the side activities at the Em Xinh ‘Say Hi’ concert on September 13th in Ho Chi Minh City.
Beyond the app’s success, TPBank also hosted special side activities at the first Em Xinh ‘Say Hi’ concert on September 13th in Ho Chi Minh City. From pre-show livestreams to 15 minutes of fanchant gifts that electrified the audience, and an experience booth for sending messages to the Em Xinh artists—all created a fanmeeting atmosphere worthy of showbiz. The sea of purple that filled the audience made the night unforgettable for the Xinhiu community.
The concert’s stage reached its peak, erupting in enthusiastic cheers when Vie Channel (Đất Việt VAC) officially announced TPBank as the Diamond Sponsor for the second concert in Hanoi. With its impressive trend-catching and impactful initiatives, TPBank earned the Xinhiu community’s and youth’s praise as “the ultimate bank.”
TPBank officially secures the Diamond Sponsor slot for the Em Xinh Say Hi concert in Hanoi.
Riding the wave of the program’s popularity and sold-out concerts, TPBank continues to cater to Gen Z with a range of appealing features, making the TPBank App an integral part of fandom culture. From the dazzling stage of Em Xinh to personalized app features, TPBank not only spreads boundless creativity but also contributes to the journey of empowering Vietnamese youth.
Em Xinh Interface on TPBank App – True Xinhiu Style, Perfect for Gen Z
TPBank sparked a discussion and heartstorm among Em Xinh “Say Hi” fans by launching the Em Xinh interface collection on the TPBank App, featuring show imagery and individual interfaces for the four Em Xinh artists: Phương Ly, Orange, 52Hz, and Lyhan. Within minutes, discussions about the TPBank App soared on Threads, Facebook, Instagram, and more, instantly creating a trend: “Changing TPBank App Interface.”
With just a few taps, the TPBank App transforms into the style of your favorite Em Xinh artist. Start your morning with Phương Ly’s energy, and switch to Orange’s personality in the evening. If you love all four, feel free to change the interface daily. The TPBank App has transcended the concept of a typical banking app, turning a dry financial application into a platform for fans to express their personality and love for their idols.
On social media, countless Xinhiu fans proudly shared screenshots of their idol’s interface. TPBank also launched a mini-game, “Change Interface – Win Xinh Gifts,” with limited-edition Em Xinh bandanas as prizes, making the TPBank App interface change race even more exciting.
Xinhiu fans are buzzing with the trend of ‘changing TPBank App outfits,’ and the limited-edition bandana mini-game has the fan community racing to participate.
Send Money with “Xinh” Idol ChatPay Cards
If the idol interfaces were enough to cause a stir, the Em Xinh version of ChatPay cards has the community “fainting with excitement.” ChatPay, TPBank’s signature chat-style money transfer feature, now includes cards featuring Phương Ly, Orange, and 52Hz.
Now, you can send a cute card with a sweet message like, “Here’s a bubble tea from Orange!” When the recipient also uses ChatPay, the card appears instantly, turning a simple transfer into an emotional and connecting action.
A TPBank representative shared, “We aim to transform mundane transactions into emotionally rich actions.” ChatPay is already renowned for its “Paste to Pay” feature, where the AI system automatically fills in all details from a copied message. Now, with idol cards, ChatPay further proves its status as “true Xinhiu style”: both convenient and emotional, embodying the spirit of “Top Convenience, Top Living.”
TPBank offers thousands of unique gifts that delight the Xinhiu community.
Flash 2in1 Multipurpose Card Combo with Exclusive Xinhiu Gifts
The TPBank Visa Flash 2in1 multipurpose card, along with special Em Xinh “Say Hi” stickers and bandanas, is now available on the TPBank App. With just a 1-minute registration at the Flash 2in1 Card Shop, fans can get their hands on this “super card” that combines both credit and debit functions in one chip.
Especially from now until September 15, 2025, TPBank is offering a deal for just 1 dong with free shipping, causing the Xinhiu community to go on a hunting spree. For fans, this is not just a financial tool but also a “digital fanclub membership card”—perfect for spending and showcasing their love for their idols and personal style.
A Trendy Digital Bank “Living Peak” with Gen Z
From the trend of “changing app outfits” with idol interfaces to sending emotional ChatPay cards and limited-edition Flash 2in1 cards, TPBank has proven that a bank can be trendy, stylish, and incredibly close to the youth.
With the slogan “TPBank App – Top Convenience, Top Living,” the brand not only provides convenience and security in transactions but also truly resonates with Gen Z, immersing itself in their lifestyle, culture, and interests.
This youthful and creative approach has been recognized with prestigious awards: WeChoice Awards 2024 named TPBank the Z First-Rate: Most Beloved Financial-Consumer App Among Youth; the ChatPay feature continued to make international waves, winning Best Social Banking Initiative in Asia Pacific 2025 from The Asian Banker.
These achievements are not just “golden cups” in the banking industry but also affirmations that TPBank is a true trendsetter in the digital finance world—a stylish, youthful bank that perfectly matches Gen Z’s taste and is ready to explode on the regional digital banking map.
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