The Subaru Outback is currently making waves in the market as dealerships across the board slash prices dramatically. At a showroom in Hanoi, the Outback 2.5i-T Eyesight model is now available for just VND 1.549 billion, a staggering VND 550 million less than its original list price of VND 2.099 billion.
This record-breaking discount applies exclusively to the 2023 production year. For the 2025 VIN version, customers receive a modest VND 10 million reduction, bringing the price down from VND 1.769 billion to VND 1.759 billion.
In Vietnam, the Subaru Outback faces virtually no direct competitors. When compared to its official list price, this 5-seater SUV rivals many luxury vehicles. However, with these aggressive price cuts, the Outback has become more accessible to a broader range of buyers.
Currently, the Outback’s actual selling price is comparable to the Hyundai Palisade (VND 1.469 – 1.589 billion). Yet, when factoring in dealership incentives, the Palisade—positioned in a higher segment—remains more competitively priced.
In terms of size, the Outback falls into the D-segment SUV category, similar to the Hyundai Santa Fe, but is positioned higher due to its origin and features.
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