Unusual Trends Emerge in the Project Land Plot Market

According to Batdongsan.com.vn’s August Real Estate Market Report, while overall market interest in various property types either declined or saw marginal growth, residential land plots stood out with remarkable growth momentum.

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According to Batdongsan.com.vn, Vietnam’s macroeconomy continued its positive growth trajectory in the first eight months of 2025, as reported by the General Statistics Office under the Ministry of Finance.

Specifically, total foreign direct investment (FDI) into Vietnam during the first eight months of this year increased by over 27% compared to the same period last year, reaching approximately $26.14 billion. The realized FDI capital was estimated at $15.4 billion, an 8.8% increase year-on-year. International tourist arrivals during this period reached 13.9 million, up 21.7% year-on-year. Total retail sales of goods and consumer services rose by 9.4%, exceeding 4.5 trillion VND.

Amidst the positive macroeconomic backdrop, the real estate market also showed promising signs. In the first eight months, over 3,500 new real estate businesses were established nationwide, a 12% increase year-on-year.

Notably, more than 3,300 businesses resumed operations, an 811% surge compared to the same period last year, reflecting growing confidence in market prospects. The previous challenging period forced many businesses to suspend operations or exit the market. The return of these businesses indicates that the market “cleansing” phase may be over, leaving behind more resilient and capable enterprises, or those that have successfully restructured.

In August 2025, real estate listings in Ho Chi Minh City saw a slight increase, while overall interest remained flat or declined.

However, the real estate market in August 2025 was significantly influenced by seasonal factors. Data from Batdongsan.com.vn revealed that real estate listings in Ho Chi Minh City increased slightly in August. Meanwhile, interest levels across most property types and areas remained flat or declined due to the pre-Ghost Month period, National Day holidays, and other major events during the month.

In terms of property types, Batdongsan.com.vn data showed that in the first eight months of 2025 compared to the same period in 2024, project land plots recorded the strongest growth in both interest levels (up 40%) and listings (up 17%). In contrast, other property types such as apartments, private houses, and land plots saw interest levels drop by 3-8% and listings increase by 5-10%.

Land and apartments have seen consistent price increases over the past two years.

Over the past two years, average real estate prices nationwide have continued to rise across most property types, with the strongest increases in land (up 44% since Q1 2024) and apartments (up 42%). Other property types, including private houses, project land, and townhouses, increased by 28%, 14%, and 1%, respectively, during the same period.

According to Mr. Nguyen Quoc Anh, Deputy General Director of Batdongsan.com.vn, the sustained price growth is driven by robust money supply expansion through flexible monetary policies aimed at high economic growth, prolonged shortages in primary supply, especially in major cities, and investor confidence in future real estate price appreciation.

This highlights real estate as an attractive investment and asset class, but also poses challenges for middle- and low-income individuals seeking affordable housing. This trend may persist unless legal and supply bottlenecks are comprehensively addressed.

Regarding rental prices nationwide, Batdongsan.com.vn data indicates that rental rates have remained largely stable across most property types over the past two years, with only townhouses seeing a 7% increase.




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