As one of the most engaging categories in the Better Choice Awards 2025, the “Top 5 Innovative Solutions Serving Users and Businesses” has witnessed fierce competition among numerous Vietnamese-branded creative solutions right from the start.
More than just a voting contest, this category has become a launching pad for businesses to assert their vision and execution capabilities in addressing the practical needs of millions of users and enterprises, unlocking significant scalability potential in Vietnam.
From a pool of promising candidates, the top 5 contenders are currently leading with enthusiastic community support, boasting a tight voting range of over 3,000 to nearly 3,300 votes.
Amidst the strong digital transformation and the increasingly urgent need for sustainable development, these solutions embody Vietnam’s true spirit of innovation. From waste management using circular economy models to AI applications in healthcare, from aviation technology self-reliance to revolutionizing communication and customer service, these businesses are asserting their pioneering positions with bold and highly practical initiatives.
Leading the race is the Popplife Loyalty System with 3,260 votes, a groundbreaking Loyalty-as-a-Service platform in Vietnam where reward points are no longer confined to a single brand but integrated and usable across thousands of partners.
Popplife’s unique Multi-Point Ledger mechanism allows for separate point sources by partner while ensuring interoperability. With over 533,000 users and a 72% return rate, this solution offers tangible benefits to consumers by optimizing reward value and helps businesses manage marketing budgets transparently while increasing customer engagement.
Equally impressive is CT UAV’s drone technology, securing second place with 3,113 votes. CT UAV’s standout feature is its domestic team’s self-reliance in producing chips, AI control software, and composite materials to create versatile UAVs for agriculture, rescue, transportation, environmental monitoring, and even artistic performances.
Aiming for 80-95% localization by late 2025, they’ve successfully developed the CT-Nexus flight controller using the proprietary CT-NonLinear algorithm. The export of 5,000 UAVs to South Korea not only demonstrates international competitiveness but also opens prospects for Vietnam to become a UAV powerhouse by 2027.
In third place with 3,085 votes, Do Green’s waste-to-energy solution brings a breakthrough in Vietnam’s waste management. Unlike traditional incineration, gasification technology converts 100% of input waste into useful products like syngas and biochar, producing no wastewater or hazardous solid waste. With 50% lower costs than waste-to-energy incineration and emissions meeting EU and Japanese standards, this solution promises to revolutionize waste handling in Vietnam.
Meanwhile, Z15 Miracle, with 3,043 votes, serves businesses through its AI and Big Data-driven IMC Solutions integrated marketing platform. This tool analyzes customer behavior, distributes content via the right channels at the right times, helping SMEs save up to 30% on costs while enhancing outreach effectiveness.
With hundreds of clients within a year and robust growth, Z15 Miracle has proven that marketing innovation lies not only in creative ideas but also in technology-driven measurement and optimization.
Rounding out the list is Skindex Care with 3,041 votes, representing the personalization trend in healthcare. This app uses Computer Vision AI to analyze facial images, determine skin types, and suggest personalized care routines.
Beyond consultations, the platform integrates e-commerce, allowing users to purchase authentic products and track usage effectiveness within the app. With nearly 200,000 users in a short time, Skindex Care demonstrates AI’s vast potential in everyday life applications.
In addition to the above names, this category features other notable innovative solutions, such as Nature Foods’ freeze-drying technology—a pioneer applying Japanese freeze-drying methods with over 1 million Vietnamese meals served.
With a “3 NO” commitment—no preservatives, no artificial colors, no synthetic flavors—Nature Foods has proven that convenience foods can be healthy while retaining 95-98% of natural nutrients.
These tight voting numbers reflect public interest in highly applicable and practical technology solutions. From addressing urgent environmental issues to enhancing quality of life, from technological self-reliance to business optimization, these five solutions embody Vietnam’s innovative spirit and global aspirations. Notably, all aim for sustainability—economically, socially, and environmentally—demonstrating long-term vision and community responsibility.
However, the voting figures in this article reflect only the current situation and are not the final results. The competition remains fierce, and the official winners will be announced at the Better Choice Awards 2025 Gala. This promises to be a highly anticipated event, not only to honor outstanding contributions but also to foster innovation within Vietnam’s business community.
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