Entering its 8th year in Vietnam, the United Overseas Bank’s (UOB) flagship Corporate Social Responsibility (CSR) event has raised a record-breaking VND 940 million to support digital education for underprivileged children in the Mekong Delta. This initiative is part of UOB’s five-year commitment, launched in 2023, aimed at enhancing access to digital education for students in the region.
The entire fundraising amount will be donated to the Saigon Children’s Charity CIO to establish three computer labs for nearly 2,000 students at Luong The Vinh Secondary School, Vo Truong Toan Secondary School, and Nguyen Van Troi Secondary School in An Giang Province. This effort aligns with UOB Vietnam’s pledge to equip five computer labs in the Mekong Delta by 2027.
Over 2,000 participants joined the UOB Heartbeat Run 2025 in Vietnam
This year’s run featured 3km, 5km, and 10km races, alongside engaging activities for all ages, including live music, interactive games, and a charity fair. For every kilometer completed, UOB Vietnam pledged VND 30,000 to the UOB Heartbeat Fund.
Leading up to the event, UOB employees organized various fundraising activities over two months, including a charity concert, sales of eco-friendly UOB Heartbeat t-shirts made from 100% recycled plastic, crossbody bags, tote bags, and handcrafted plush toys created by individuals with disabilities. During the run, UOB Vietnam’s employees, partners, and clients collaborated on a charity fair, with all proceeds contributing to the UOB Heartbeat Fund.
UOB Vietnam raises over VND 940 million through the UOB Heartbeat Run 2025
Mr. Victor Ngo, Managing Director of UOB Vietnam, shared: “As we celebrate UOB Group’s 90th anniversary and UOB Vietnam’s 30 years in the country, we reaffirm our long-term commitment to supporting the communities where we operate. The UOB Heartbeat Run exemplifies the power of unity, as we join hands with employees, clients, and partners to create meaningful impact. Through our five-year program, we aim to expand digital learning opportunities for children in the Mekong Delta, equipping them with essential skills for the digital economy.”
Since its 2023 commitment, UOB Vietnam, in partnership with the Saigon Children’s Charity CIO, has supported the installation of three computer labs for nearly 1,100 students at Tri Ton Primary School and Nguyen Binh Khiem Secondary School in An Giang Province, significantly improving their access to digital education.
Mr. Damien Roberts, CEO of Saigon Children’s Charity CIO, stated: “We deeply appreciate UOB Vietnam’s enduring partnership and commitment to improving the lives of disadvantaged children in Vietnam. Over the years, our collaboration has yielded tangible results, enabling students to better access digital education and equipping them with tools for a brighter future. We look forward to continuing this meaningful journey and extending opportunities to more children in the years ahead.”
The UOB Heartbeat Run is a key component of UOB Group’s CSR program, held across 19 markets where UOB operates. It underscores the bank’s dedication to creating sustainable value through volunteerism, stakeholder collaboration, and employee engagement. Since its inception in 2007, the program has raised over SGD 23 million to support social causes aligned with UOB’s three CSR pillars: arts, children, and education.
UOB Vietnam began operating as a locally incorporated bank on July 2, 2018, and is a subsidiary of UOB in Singapore, a leading Asian bank with over 500 offices in 19 countries and territories across the Asia-Pacific, Europe, and North America.
UOB has been present in Vietnam for 30 years, starting with a representative office in 1993 and becoming the first Singaporean bank to establish a branch in Ho Chi Minh City in 1995. Today, UOB Vietnam offers personal and corporate financial services to both local and international clients through UOB’s regional network. In 2019, UOB Vietnam expanded to Northern Vietnam with the opening of a Hanoi branch. Following the acquisition of Citibank Vietnam’s retail banking business, UOB now operates five branches in Ho Chi Minh City and Hanoi.
For nearly nine decades, UOB has created long-term value by adopting a customer-centric approach and staying relevant through innovation and integrity. UOB focuses on building the future of ASEAN—for individuals and businesses within or connected to ASEAN.
The bank connects businesses to regional opportunities through its extensive network, leveraging data and insights to innovate and deliver personalized solutions tailored to individual customer needs and preferences. UOB is also committed to helping businesses build a sustainable future by promoting social inclusivity, environmental stewardship, and economic growth. UOB strives to be a responsible financial services provider, consistently supporting the arts, children’s social development, and education, while doing what’s right for the community and partners.
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