Bank

VIB at 29: Pioneering Innovation, Elevating Financial Experiences for Millions of Vietnamese Customers

On September 18, 2025, Vietnam International Commercial Joint Stock Bank (HOSE: VIB) celebrates its 29th anniversary—a nearly three-decade journey fueled by the ambition to craft intelligent financial solutions through deep customer understanding, elevating the financial experience for Vietnamese users.

Administrator

19 September, 2025

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Amidst the dynamic shifts in Vietnam’s banking sector, VIB has emerged as a beacon of innovation, rapid transformation, and exceptional personalization in financial solutions. These efforts enable the bank to cater to the diverse transaction needs of millions of individual customers, businesses, and financial institutions, supported by a dedicated team of over 10,000 employees. VIB consistently ranks among the top performers in the banking industry, securing a place in the Top 50 Most Effective Companies in Vietnam and maintaining its position in the Top 500 Most Valuable Global Brands for multiple years.

Ms. Tuong Nguyen, Deputy CEO of VIB, emphasized: “Innovation driven by customer understanding is the cornerstone of our ambition to become a leading retail bank. With our innovative spirit, technology, and personalized approach, we are setting new standards and elevating the financial experience for millions of Vietnamese customers.”

Redefining Financial Products Through Technology and Personalization

In 2025, VIB made a significant impact by infusing traditional financial products with new life through technology and flexible mechanisms. The Super Interest Account allows idle funds to generate returns of up to 4.3% annually while permitting withdrawals at any time without losing accrued interest. The iDepo solution offers interest rates of up to 6.2% annually and ensures profit preservation even when customers withdraw funds prematurely.

Within months of its launch, the Super Interest Account reached half a million users and was recognized by three prestigious international organizations. Simultaneously, MyVIB – VIB‘s digital banking platform – continues to play a central role. By integrating next-generation AI, the app was awarded the “Most Innovative AI Application in Digital Banking 2025” by the International Finance Awards.

Since 2017, MyVIB’s user base has grown 30-fold, now serving over 70% of individual customers and processing millions of transactions daily. In the first half of 2025 alone, QR transactions increased by 86%, bill payments by 60%, and new customers via MyVIB rose by 84% year-on-year.

VIB is among the first banks to leverage Big Data, AI, and GenAI in customer service to deeply understand user needs. The bank also pioneers the integration of digital behavior data into internal processes – from eKYC and voice authentication to credit limit approvals – making transactions faster, safer, and more convenient.

A prime example is the home loan package for townhouses and apartments: with a database of over 800,000 properties in major cities, VIB can appraise assets in one minute and reduce loan approval times to just 4–8 hours, down from several days previously. VIB‘s credit cards have also become a “tailored” tool, allowing customers to personalize everything from card design to spending features.

Innovation – The Catalyst for Retail Leadership and Cultural Integration

Through innovation rooted in customer understanding, accelerated by technology, and differentiated by personalization, VIB continually sets new benchmarks and wins international accolades.

A standout example is the credit card segment. In August 2025, VIB reached the milestone of 1 million credit cards, joining the elite million-card club. From 92,000 cards in 2018, the portfolio has grown tenfold in just seven years. Currently, VIB holds nearly 7% of the market share in card circulation and new card issuance, ranking among the top three in card spending and leading Vietnamese banks in Mastercard spending. Average spending per card exceeds the market average by 50%.

Beyond scale, the Visa–Mastercard–American Express ecosystem, coupled with personalization technology, has solidified VIB‘s international reputation. The bank has garnered awards such as “Best Credit Card Provider 2025” (Global Business Outlook), “Innovation in Credit Cards” (Global Brands Magazine), and “AI-Driven Personalization in Card Experience” (Visa).

VIB‘s representative stated: “Our focus extends beyond card quantity to delivering a distinctive experience that fosters long-term customer loyalty. This experience is the foundation of our sustainable growth.”

VIB‘s innovation extends beyond products to brand promotion. From The Masked Singer Vietnam to Anh Trai Say Hi and national events, VIB has established itself as a youthful bank deeply embedded in Vietnamese culture.

At the Anh Trai Say Hi concert series, the fanchant “VIB – Leading the Card Trend” became a highlight, echoed by hundreds of thousands of attendees. The bank has also been repeatedly honored at the MMA Smarties Vietnam creative marketing awards.

Ms. Tuong Nguyen noted: “VIB‘s brand promotion activities aim not only to create visual impact but also to forge memorable experiences and lasting connections with customers.”

“29 years mark not just VIB‘s growth journey but also our commitment to creating value for customers. With a customer-centric philosophy and technology as our driving force, we are proud to pioneer the era of personalized banking in Vietnam,” Ms. Tuong added.

Minh Tai

– 11:07 18/09/2025