Where Are Elite Investors Turning Amid the Real Estate Boom in South Hanoi?

The New Hub for “Second-Home” Seekers

Among the four development poles of the Capital Region, the Southern area stands out with its rich cultural and scenic destinations such as the dual World Heritage site of Trang An, Bai Dinh Pagoda, and the Tam Chuc complex. These attractions create a unique allure that few other regions can match. Consequently, tourism and resort real estate in the Southern pole are becoming the new focal point of the market, especially as the middle class grows and the trend of seeking a “second home” near Hanoi becomes more pronounced.

The Southern pole of the Capital Region, with its array of famous destinations, is increasingly attracting both tourists and investors. (Photo: Anh Duong)

A standout in this investment wave is Sun Urban City, a 420-hectare mega-urban project developed by Sun Group. Its appeal lies in its strategic gateway location, serving as a transition point between the Capital Region and numerous provinces in Central and Southern Vietnam. It offers seamless connectivity to Hanoi while providing ample space for commercial, service, and tourism development. Just a 50-minute drive from Hanoi, it’s the ideal distance for families seeking a “second home” to experience a vibrant “second life” without disconnecting from work and daily routines.

The project created a sales frenzy upon its launch in October 2024, with 93% of the initial inventory sold; by March 2025, 83% of the second batch of apartments were sold out within just 2 hours, underscoring its exceptional appeal. Having invested in a high-rise apartment in late 2024, Ms. Ha Trang (Thanh Xuan District, Hanoi) and her husband are eagerly awaiting the handover. Reflecting on their decision, Ms. Ha Trang shared, “With property prices in Hanoi skyrocketing, having a second home near the capital is a very sensible choice for our family and a safe economic decision.”

Just a 50-minute drive from Hanoi, Sun Urban City offers an ideal second-home investment opportunity. (Photo: Minh Khanh)

With a construction density of only 18% and an ecosystem boasting “1001 amenities,” the project offers a balanced environment between modern living and resort-style relaxation. Within just one year of development, the investor has launched iconic projects: the Sun World Ha Nam Water Park, an international-standard entertainment complex within the urban area; the 150-meter-wide Festival Avenue, a cultural and artistic hub featuring grand concerts and mesmerizing water shows. These amenities not only enhance residents’ living experiences but also strongly attract local tourism, drawing visitors from both within and outside the province. They also provide a solid guarantee for the commercial potential of the real estate products.

A Haven for High-Quality Residents

Alongside the “second-home” investment trend is a significant increase in demand for long-term residence, particularly from young families, professionals, and high-income entrepreneurs. According to Sun Property representatives, real estate products at Sun Urban City have consistently attracted interest from this customer segment, thanks to its central location and the emerging modern public utility system surrounding it.

Accelerated urban infrastructure development is driving residential demand. (Photo: Anh Duong)

“Notably, the second campuses of Bach Mai and Viet Duc Hospitals are expected to open by late 2025. Simultaneously, the Hanoi University of Construction – Ha Nam Campus has been inaugurated in the Nam Cao University Zone, with a capacity for 5,000–6,000 students from 2025 to 2028. These synchronized healthcare and education infrastructure developments promise to attract a large influx of residents and professionals to the area, increasing the demand for high-quality housing. Sun Urban City thus becomes the ideal solution for current residential needs,” emphasized the Sun Property representative.

Alongside a high-quality living environment, each real estate product in Sun Urban City is meticulously designed to meet the diverse needs of residents and investors. Low-rise areas such as commercial townhouses, villas, and semi-detached houses are located along scenic routes and bustling avenues, harmoniously blending living and business functions to create sustainable commercial potential. Meanwhile, high-rise apartment buildings exude a youthful, modern vibe, optimizing space and becoming the ideal choice for young families, professionals, and the affluent seeking a dynamic lifestyle within the “1001 amenities” ecosystem. Recently, the investor also officially launched the Flora Avenue subdivision, further expanding the high-quality housing options in the mega-urban area.

The Flora Avenue subdivision, along with a range of townhouses, villas, and high-rise apartments at Sun Urban City. (Photo: Sun Property)

The diversity in products not only helps Sun Urban City create a large-scale urban area but also fosters a multi-generational community where residents of all ages, professions, and lifestyles can find their ideal home.

In the future, with the completion of Ring Road 5 and inter-regional axes, this area will emerge as a hub for high-quality human resources and new economic, educational, healthcare, and industrial centers for the entire Capital Region. Together, Sun Urban City will not only serve as a model urban area but also become a strategic “destination,” directly benefiting from modern transportation infrastructure and opening up long-term growth potential for both the resident community and investors.