Just as the buzz around the controversial “lotus seed salted egg mooncake” began to settle, social media is abuzz once again, this time over a different treat. It’s not another mooncake, but a modern baked delight called Lava Choco Tan Chảy by Kinh Đô.
“The Treat Keeping Chocolate Lovers Up at Night”
Across food forums, many have shared images of the molten chocolate center oozing from this baked treat. With a simple break, the filling flows out, glossy, sweet, and utterly tantalizing to the taste buds.
Some have likened it to: “One bite and it’s like stepping into a chic dessert shop”, or “A baked treat with a Western lava cake twist—Kinh Đô truly knows how to cater to sweet tooths.”
Why is Lava Choco Tan Chảy So Popular?
Unique Texture: Unlike traditional dense mooncakes, Lava Choco Tan Chảy is soft, smooth, and boasts a delightfully gooey center.
Youth-Friendly Flavor: The rich chocolate taste strikes a perfect balance between sweet and slightly bitter, making it irresistible without being cloying.
Novel Experience: Many feel this treat blends the best of traditional baked mooncakes and European lava cakes.
While last year’s spotlight was on chilled mooncakes or savory fillings, this year, Lava Choco Tan Chảy has become the undisputed sensation. Some stores report frequent local sellouts, especially near the Mid-Autumn Festival. Many young buyers snap it up for TikTok videos, with clips of the oozing chocolate garnering hundreds of thousands of views within hours, further fueling its popularity.
Mooncake or Festive Dessert?
The arrival of Lava Choco Tan Chảy has sparked a debate: Is it still a traditional mooncake, or has it evolved into a seasonal dessert?
While the jury’s out, one thing’s clear: Kinh Đô’s innovation has won over young consumers seeking fresh, unique experiences beyond the familiar.
“VIP Durian Prices Soar to 115,000 VND/kg, While Defective Batches Sell for Just 20,000 VND”
Compared to last week, the export price of durian has surged by approximately VND 5,000 per kilogram, driven by strong purchasing demand from China in preparation for the upcoming Mid-Autumn Festival.
China Surges as Vietnam’s Top Shrimp Importer, Overtaking the US for the First Time
China is ramping up its purchases of Vietnamese shrimp ahead of the Mid-Autumn Festival, marking the first time it has become the top import market for Vietnamese shrimp.
Seized in Hanoi: 1,500 “3-No” Mooncakes at Shockingly Low Prices (2,000 – 3,000 VND Each) – No Label, No Brand, No Expiry Date
Discover the hidden truth behind the Mid-Autumn mooncake market. Some vendors import mooncakes at a mere $0.08–$0.12 per unit, only to resell them for $0.25–$0.29 each. Instead of openly displaying these products, they cunningly mix mooncakes of unknown origin into batches accompanied by official invoices and documentation, creating a deceptive facade of legitimacy.
The Ghost Festival Market: A Hundred Sellers, A Handful of Buyers
The full moon of the seventh lunar month marks the annual Ghost Festival, a time of vibrant shopping activities. Anticipating a boom in consumer demand, many merchants in Ho Chi Minh City have stocked up on an abundance of fruits and offerings. However, their expectations have fallen flat as the market wears a desolate look with sparse customers and overflowing stalls.
Why Gifting on Mid-Autumn Festival Has Become a Talent Retention Strategy?
In today’s modern workplace, a traditional Mid-Autumn Festival mooncake gift box is no longer enough to make an impression on employees. With younger generations expecting more personalization and experiences, this festival has become an opportunity for businesses to showcase their finesse in human resource management.
