The Ninety Complex: Redefining Luxury Living and Investment in Hanoi

Bridging the Experience Gap for International Visitors in Hanoi

When exploring Hanoi, hotels are a popular choice, offering luxurious spaces, professional services, and comprehensive amenities. Travelers can enjoy absolute comfort after a long day of sightseeing or daily activities. However, this standardization can sometimes create a sense of detachment.

Emily, a visitor from the UK, shared: “Hanoi’s hotels are very convenient, but after staying for a while, I felt like I was in an isolated bubble, disconnected from the city’s real rhythm.”

In contrast, homestays provide a cozy and intimate experience, allowing international guests to immerse themselves in local life. Located in residential areas, these homes feature personalized decor and hosts often suggest authentic experiences. Guests can cook with ingredients from nearby local markets or simply blend into the city’s laid-back pace. However, this friendliness comes with drawbacks like smaller spaces, limited amenities, inconsistent services, and concerns about privacy and security.

International visitors enjoy blending into Hanoi’s local life.

Many Hanoi homestay hosts report that international and high-end guests now prefer homestays to immerse themselves in local life, shop at markets, cook, and explore the city their own way. However, they also seek more consistent amenities, such as quality gyms, professional cleaning services, and 24/7 management—features typically found in large hotels.

During a trip to Hanoi, visitors often face a choice. Hotels offer luxurious rooms, diverse breakfast buffets, and professional services. Yet, to enjoy a bowl of pho at a local stall, explore the Old Quarter, or experience Hanoi’s “must-do” list, they must step out of their comfort zone. Homestays, on the other hand, allow guests to easily live in sync with the city’s pulse. However, high-end travelers often miss the 24/7 services and premium experiences like gyms, swimming pools, saunas, or quiet, professional workspaces that homestays struggle to provide.

Business Suite Apartments: The Solution for Multi-Experience Living

The Ninety Complex’s Business Suites seamlessly blend the best of both worlds. Guests can start their day with energizing workouts in the building’s 5-star amenities, such as a year-round pool, yoga studio, and gym, before stepping out to enjoy authentic Hanoi breakfasts just minutes away. Business travelers can use the apartment as a professional office, attending online meetings with focus and convenience. After a busy day, guests can enjoy 24/7 hotel-standard services or explore Hanoi’s 36 streets right at their doorstep.

This versatile apartment model meets the dual needs of modern travelers: enjoying high-end services like a hotel while seamlessly integrating into local life like a homestay.

Versatile apartments offer premium services and help guests immerse themselves in local life. Photo: The Ninety Complex

The United Nations World Tourism Organization (UNWTO) reports that in 2024, global international arrivals recovered to nearly 95% of pre-pandemic levels, indicating strong travel demand, especially among those seeking new experiences. Meanwhile, the World Travel and Tourism Council (WTTC) highlights that the Asia-Pacific region is the world’s fastest-growing tourism market, with a rising trend of “bleisure” travelers—combining business and leisure. This trend drives demand for flexible accommodations, making models like Business Suites essential in major cities like Hanoi.

In this context, The Ninety Complex emerges as a pioneering project, offering Business Suites that cater to both travelers and investors. The development features a closed-loop amenity system, including a luxurious lounge, shopping center, year-round salt-electrolysis pool, herbal sauna, Himalayan salt dry sauna, modern gym, yoga studio, and rooftop garden, delivering a 5-star resort-style living experience. Its prime location at 90 Duong Lang in the city center allows guests to easily enjoy Hanoi’s authentic culture, from street food stalls to local markets and cultural hubs. With prices starting at 3.8 billion VND for a studio and a 0% interest rate for 21 months, The Ninety Complex offers both a “second home” for cultural immersion and a lucrative investment opportunity.

As new project prices continue to rise and supply in prime inner-city areas remains scarce, Hanoi’s demand remains strong, particularly for small apartments, with an 84% absorption rate in Q1/2025 (Savills). This reflects sustained demand from both travelers and investors.

Combining the luxury of a hotel with the warmth of a homestay, The Ninety Complex’s Business Suites deliver a complete experience, meeting the desires of modern travelers and positioning Hanoi as a leader in global accommodation trends.