On September 19th, in Dak Lak – the durian capital of the Central Highlands – purchasing stations unanimously reported a surge in durian prices compared to the previous week.
“VIP Durian” Prices Reach 115,000 VND/kg
Premium Dona durians (Monthong, Thailand) were priced at 110,000 – 115,000 VND/kg, Grade A at 85,000 – 95,000 VND/kg, and Grade B at 65,000 – 75,000 VND/kg.
Fruits meeting export standards, with attractive appearance, weighing between 1.7 – 5.5 kg, and featuring golden, creamy flesh, brought joy to farmers as they fetched high prices during peak harvest season.
Export-quality durians command high prices
Durian Prices Rise as China Increases Imports
Ms. Ngo Tuong Vy, CEO of Chanh Thu Company, attributed the price increase to rising demand from China. The Mid-Autumn Festival is a peak consumption period for premium products, with durians being a favorite among Chinese consumers.
Statistics show that in the first 8 months of the year, fruit and vegetable exports to China reached nearly 2.8 billion USD, slightly down from the same period last year. However, August 2025 saw a 40% surge compared to July, with durians playing a significant role.
Not all farmers benefited, though. Prolonged rainy weather caused many durian orchards to produce subpar fruits, unsuitable for export, forcing farmers to sell at very low prices, ranging from 20,000 – 30,000 VND/kg.
Some households had to wait for fruits to ripen and fall, then freeze the pulp for sale at 100,000 VND/kg, equivalent to 3 – 3.5 kg of fresh fruit.
Export-standard durians
China Surges as Vietnam’s Top Shrimp Importer, Overtaking the US for the First Time
China is ramping up its purchases of Vietnamese shrimp ahead of the Mid-Autumn Festival, marking the first time it has become the top import market for Vietnamese shrimp.
Seized in Hanoi: 1,500 “3-No” Mooncakes at Shockingly Low Prices (2,000 – 3,000 VND Each) – No Label, No Brand, No Expiry Date
Discover the hidden truth behind the Mid-Autumn mooncake market. Some vendors import mooncakes at a mere $0.08–$0.12 per unit, only to resell them for $0.25–$0.29 each. Instead of openly displaying these products, they cunningly mix mooncakes of unknown origin into batches accompanied by official invoices and documentation, creating a deceptive facade of legitimacy.
The Ghost Festival Market: A Hundred Sellers, A Handful of Buyers
The full moon of the seventh lunar month marks the annual Ghost Festival, a time of vibrant shopping activities. Anticipating a boom in consumer demand, many merchants in Ho Chi Minh City have stocked up on an abundance of fruits and offerings. However, their expectations have fallen flat as the market wears a desolate look with sparse customers and overflowing stalls.
Why Gifting on Mid-Autumn Festival Has Become a Talent Retention Strategy?
In today’s modern workplace, a traditional Mid-Autumn Festival mooncake gift box is no longer enough to make an impression on employees. With younger generations expecting more personalization and experiences, this festival has become an opportunity for businesses to showcase their finesse in human resource management.
The King of Durian: A Million-Dollar Venture with China for Vietnam’s Top Durian Competitor
Thailand and China have joined forces to establish a joint venture catering to the export of durian, with a registered capital of over $3.9 million.
