SHB Joins V Fest – Vietnam Today: A National Concert Celebrating the Emotional A80 Series

The “Never Stop” music event is a special culmination of the A80 series, promising to become an artistic highlight, spreading happiness and national pride, while showcasing Vietnam’s cultural essence to the world, in line with the government’s vision.

A National Concert Celebrating Vietnam’s Youthful Spirit

As the most anticipated artistic event, V Fest – Vietnam Today marks the grand finale of the meaningful activities commemorating the 80th anniversary of the August Revolution and National Day on September 2nd, organized by Vietnam Television. This vibrant music festival celebrates the love and pride for Vietnam’s modern people, culture, and land. It builds upon the success of its predecessors: V Fest – Vibrant Youth and V Concert – Radiant Vietnam.

V Fest – Vietnam Today will feature a stellar lineup of contemporary Vietnamese artists: Noo Phước Thịnh, Rhyder, Phan Mạnh Quỳnh, Phương Ly, Hương Tràm, Bùi Công Nam, Vũ, Vũ Cát Tường, Vinh Khuất, Hansara, and Maydays. These pioneers and ambassadors will deliver emotionally charged performances, uniting thousands of hearts in a shared national pride.

Their presence also reflects a dynamic, creative, and intellectually rich young Vietnamese generation, where art continually soars to new heights. Each performance is not just a world-class entertainment experience but a powerful affirmation of identity, confidence, and the aspiration to shape the future. Through music, they radiate positive energy, contributing to the portrayal of a vibrant Vietnam on its journey of 80 years of development.

As one of Vietnam’s leading private banks, SHB consistently pioneers the realization of the Party and State’s major policies, and V Fest – Vietnam Today aligns with this mission. SHB believes that culture, art, and sports are not only spiritual values but also sources of energy that unite people, inspire, and affirm Vietnamese identity.

V Fest – Vietnam Today promises to be a dazzling night, encapsulating the emotions of the colorful A80 series, carrying forward the melodies of happiness and national pride. Along this journey, SHB has been, is, and will continue to accompany, inspiring and spreading Vietnam’s cultural essence, as the younger generation writes new, radiant chapters toward a century of integration and global reach.

Over Three Decades of Resonating with the Nation’s Rhythm

Over more than three decades of development, SHB understands that true sustainable value is not solely measured by growth figures but is built on kindness, responsibility, and a spirit of companionship with the nation.

Every project and event SHB contributes to carries a profound mission: to continually nurture and spread positive values, fostering love and national pride, especially among the youth—the future leaders of the country.

In celebration of the 80th anniversary of the National Day of the Socialist Republic of Vietnam, SHB launched the “Happiness is Being Vietnamese” campaign as a heartfelt tribute to previous generations and to ignite national pride in every Vietnamese person today.

The campaign’s highlight is 40,000 culturally rich gifts, offering not only material value but also a message connecting tradition and modernity, inspiring love for the homeland, and spreading the joy of being part of a heroic nation.

Alongside this, SHB organized various interactive activities, both online and offline, such as creating “Proud to be Vietnamese” t-shirts, photo check-ins at booths, sharing stories of national pride through the “Memories” video series, and supporting “A80 Stations”…

The campaign received enthusiastic community support and deep resonance. “Happiness is Being Vietnamese” not only rekindles national pride but also serves as a bridge connecting generations, linking the past’s heritage with future aspirations. More than a slogan, it embodies the spirit and heartbeat of millions of Vietnamese hearts, united in their roots and driven by the dream of a prosperous, happy, and sustainable Vietnam.

Additionally, SHB’s presence at the “80 Years of Independence, Freedom, and Happiness” National Achievement Exhibition symbolizes a milestone in the nation’s glorious history. Beyond showcasing financial achievements, SHB’s participation is a tribute to the past and a proud affirmation of its role in creating community value.

With resilience, innovative thinking, and a global vision, SHB continuously transforms into a modern, humane financial institution, building a comprehensive banking ecosystem. Its journey with the A80 series is a testament to Vietnamese happiness, national pride, and love for the homeland.

The revolutionary flame from the historic Autumn of 1945 still burns in every Vietnamese heart. Today, SHB stands alongside the people, preserving and spreading cherished traditions, empowering the youth—the future leaders—and elevating Vietnam’s cultural essence to the global stage.