The Department of Industry and Trade of Vinh Long Province announced that on August 7th, the 20% retaliatory tariff imposed by the United States officially took effect on goods exported from Vietnam. This directly impacts Vietnam’s key export sectors, including many products from Vinh Long businesses.

Key products from the Mekong Delta are vulnerable to the U.S. retaliatory tariffs.
The 20% tariff increases the cost of Vietnamese goods in the U.S. market, reducing their competitiveness compared to untaxed or low-tariff competitors. Additionally, stricter rules of origin inspections (goods with low domestic value may face up to 40% tax) are expected, though the U.S. has not yet detailed its “transshipment” determination process. This could delay customs clearance, increase storage costs, and heighten penalty risks.
According to the Vinh Long Department of Industry and Trade, September’s export turnover is estimated at over $293 million, down 2.5% from August but up 28% year-on-year. In the first nine months, exports reached over $2.7 billion, an 18% increase year-on-year.
The U.S. is Vinh Long’s largest export market, accounting for 32% of total turnover, followed by Japan, China, and the EU. The 20% retaliatory tariff directly affects approximately one-third of the province’s export turnover, targeting key products such as agricultural goods, seafood, fruits, textiles, and handicrafts.
Statistics show Vietnam’s exports to the U.S. in August dipped 2% from July but rose 18% year-on-year. While Vietnamese goods maintain their market presence, long-term trends depend on businesses’ adaptability.
The Vinh Long Department of Industry and Trade urges the central government to swiftly develop policies to support businesses in expanding and diversifying export markets.
Industry experts advise businesses to enhance transparency, implement traceability systems, renegotiate contracts with partners to share risks, diversify markets, and leverage new-generation free trade agreements.
The U.S. tariffs challenge businesses to restructure export strategies, enhance competitiveness, and ensure product origin transparency. With thorough preparation and local government support, businesses can maintain their U.S. market position and expand into other promising markets.
Pangasius, a key export from the Mekong Delta, saw U.S. exports reach $234 million in the first eight months of this year, up 3.7% year-on-year, with total exports exceeding $1.4 billion, a 10% increase. Despite modest growth, the U.S. remains a critical market due to its high value, stringent requirements, and global influence.
The Vietnam Association of Seafood Exporters and Producers notes that sustaining growth amid complex tariffs and technical barriers demonstrates pangasius’s strengthening position in the mid-to-high-end segment. This encourages businesses to further standardize and build their brand in this market.
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