YeaH1 Unveils “All-Round Rookie – Show It All” Program
|
During a press conference on September 22, Yeah1 Group Joint Stock Company (YeaH1, HOSE: YEG) officially announced the “All-Round Rookie – Show It All” program, a project co-invested with Techcombank. This initiative aims to develop and nurture a new generation of versatile music groups. The program’s ‘Level Up’ phase will air on VTV3 every Saturday at 8 PM, starting October 4, 2025.
A New Era for Vietnamese Idol Groups
In its mission to preserve and enhance artistic values, YeaH1 Group is implementing a long-term strategy to train a new generation of versatile artists, showcasing the positive image of Vietnamese youth globally. Central to this vision is the survival reality show “All-Round Rookie,” inspired by the K-Pop training model.
Participants undergo comprehensive challenges in singing, dancing, performance style, and personal branding. After rigorous competition, the most outstanding candidates will debut in a professionally managed group with international ambitions, marking a potential breakthrough for Vietnam’s entertainment industry.
Co-invested by YeaH1 and Techcombank, the program consists of two phases. The first phase, “Project 100%,” focuses on recruiting, training, and mentoring potential trainees. This process will be broadcast across social media platforms via YeaH1 Network starting April 20, 2025.
The second phase, “All-Round Rookie,” will premiere in VTV3’s prime time slot on October 4, 2025. Following 100 days of training, the top 11 contestants will advance to the “Level Up” stage, competing fiercely to form the final debut lineup.
During the “Level Up” phase, contestants may face elimination if they fail to maintain performance standards. Notably, they will interact and learn from established groups from South Korea, Japan, Taiwan, and Thailand, a crucial step before their official debut.
The final debut group will have a limited number of members, selected based on talent, teamwork, image alignment, and long-term potential.
Ms. Ngô Thị Vân Hạnh, CEO of YeaH1 Group, emphasized sustainable development in the selection criteria: “We aim for this group to become a source of pride for Vietnamese audiences, embodying both talent and virtue, true to the program’s name ‘All-Round Rookie.’ Beyond professional training, members must cultivate moral integrity and acquire knowledge in culture, history, English, and etiquette to confidently represent Vietnam on the global stage.”
With substantial investment and a strategic approach, “All-Round Rookie” is not just a talent search but a potential new era for Vietnam’s idol group training industry, propelling Vietnamese music onto the world stage.
YeaH1’s New Ace: A Q4 Boost?
In 2025, YeaH1 targets consolidated revenue of VND 1,300 billion and post-tax profit of VND 140 billion, up 27% and 14% respectively from 2024. Growth drivers include the “Brother Overcoming All Odds” concert series and two new shows: “All-Round Rookie” and “Haha Family.”
In June 2025, YeaH1 launched the reality show “Haha Family.” Upon airing, it quickly topped viewership ratings on VTV3, one of Vietnam’s most-watched channels.
| YEG’s 6-Month Business Results Over the Years |
Fueled by this success, YEG reported Q2 revenue of VND 456 billion, 2.2 times higher year-on-year and the highest since Q1 2019. Six-month revenue reached VND 637 billion, 2.4 times higher year-on-year. All business segments grew, notably advertising, media, and content licensing. Gross margin improved to 14.6%, driving H1 net profit to over VND 54 billion, up 87%—the highest in seven years.
By mid-year, the company achieved 52% of its revenue target and over 40% of its profit goal, signaling a strong recovery from the YouTube partnership suspension.
– 22:31 22/09/2025
Top AI Experts to Share Insights on “Practical AI” at Unitour Hanoi Event
On September 16th, the Unitour 2025 event series, part of the “A.I in Action” competition co-organized by the National Data Center, National Data Association, Vietnam Television, and Techcombank, will continue its journey at Hanoi University of Science and Technology.
When Do Banks and Enterprises ‘Pump’ Gold into the Market?
As of October 10th, eligible banks and enterprises can partake in gold bar import and production. Techcombank and the Saigon Jewelry Company have announced their intentions to enter this market, with a strategic vision to boost supply and promote transparency within the gold industry.
“Billions of Dongs in Contributions: Top Banks Honored Among Vietnam’s Largest Tax-Paying Enterprises.”
The 2025 Enterprise Budget Honors ceremony was a resounding success, celebrating the role and contributions of the vibrant Vietnamese business community. Numerous banks were named in the prestigious PRIVATE 100 and VNTAX 200 listings, solidifying their leadership in the financial and banking sectors.
“Techcombank: Leading the Way in Vietnam’s Private Banking Sector with Unparalleled Fiscal Contributions”
Techcombank, Vietnam’s leading private bank, has once again proven its formidable stature at the 2025 Top Budget-Contributing Enterprises Ceremony held on September 9. For the third consecutive year, the bank has been hailed as the top private bank in terms of budget contribution to the country. This remarkable achievement cements Techcombank’s position as a pivotal financial institution in Vietnam’s thriving economy.
“Techcombank Partners with VNeID App: Empowering Customers to Securely Access Social Welfare Payments with Ease.”
“Techcombank, one of Vietnam’s leading joint-stock commercial banks, has taken a significant step towards enhancing its customer experience by integrating with the national digital identity application, VNeID. This integration aims to facilitate faster, safer, and more convenient disbursement of social welfare payments to its valued customers.”
