Allegations of Customer Deception?
Recently, a “riverside land plot project” in Toan Luu commune (Ha Tinh) was launched with great fanfare, attracting a large crowd. The event even included shuttle buses for visitors and organized seating for land viewing and transactions. This has sparked public concern, especially given Ha Tinh’s recent directive to strengthen real estate market management.
According to the invitation, the project, named “Riverside Land Plots,” was launched at 9:30 AM on September 20th by Dong Quan LAND Co., Ltd. Prior to the event, the land plots were heavily promoted on social media as “prime riverside locations suitable for residential and commercial development, near the western industrial zone of Ha Tinh City.” Along with invitations and advertisements, detailed layouts of the subdivided plots, paved roads, and riverside greenery were showcased.

Despite the crowded launch, local authorities confirm no such land plot project exists in the commune.
However, on-site observations reveal the land is located at the end of Trung Tam village, adjacent to a brick factory and Khe Giao River, surrounded by dense vegetation and sparse population. The infrastructure is rudimentary, with solar-powered electricity and no water supply. The riverbank reinforcement is already damaged, despite being newly constructed.
The land is divided into 39 plots, each over 120m², priced between 300 million VND and 500 million VND. Despite being marketed as a “riverside land plot project,” Toan Luu commune authorities assert, “There is no land plot project in our commune.”
A representative from Toan Luu commune’s People’s Committee stated that authorities are investigating the misleading information and potential customer fraud. “No land plot sales project has been approved by competent authorities in this area. Police are also investigating related legal procedures,” the local leader added.

Invitation to the “Riverside Land Plots” launch on September 20th.
In an interview with Tien Phong, Mr. Bui Ton Quan, legal representative of Dong Quan LAND Co., Ltd., stated that his company is not the project developer but merely a distributor for the land owner.
According to Mr. Quan, on the launch day, company associates brought visitors to view the land, but no plots were sold. “That day, associates and some customers toured the land, but no sales were made. Our company does not sell land here; we only market it on behalf of the owners. All legal documents for the plots are complete,” he explained.
On September 22nd, a Toan Luu commune police officer told Tien Phong that they would meet with involved parties that afternoon to examine the legal procedures related to the “riverside land plot” sales.
Land Subdivision Permitted Only When Aligned with Land Use Planning
Previously, Tien Phong Newspaper reported on investors acquiring rural land, including residential and long-term cropland, consolidating it, developing basic infrastructure, and subdividing it into smaller plots for sale. This rampant land subdivision threatens to disrupt rural landscapes and infrastructure.

Widespread land subdivision poses a risk to rural infrastructure.
In response, the Department of Construction issued a directive to communes, wards, and the Land Registration Office to address the issue.
According to the Department of Construction, Article 220(1)(d) of the 2024 Land Law requires subdivided or consolidated land to have access to public roads, water supply, drainage, and other essential utilities.
If a portion of residential or other land within the same plot is used as an access path, changing the land use purpose is not required for subdivision or consolidation.
“However, subdivision is permitted only if it aligns with local land use and construction planning, ensuring connectivity to transportation, water, and electricity. Subdivision that disrupts general planning or lacks technical infrastructure will not be allowed,” the Department of Construction emphasized.
The Department of Construction has requested the Land Registration Office and commune People’s Committees to enforce these regulations strictly.
Government Warns of ‘Phantom’ Projects Fueling Rural Land Speculation
Amidst the virtual land frenzy in Toan Luu Commune (Ha Tinh), a “riverside land plot project” has been aggressively marketed on social media, even drawing crowds of prospective buyers to public sales events. However, local authorities have confirmed that no such land plot project has been officially licensed in the area.
Land Price Manipulation, Land Hoarding, and Unregulated Lot Sales Surge Post-Planning Announcement
In the rural areas of Toan Luu Commune, Ha Tinh Province, a frenzy of land speculation is underway. Vast expanses of garden land are being aggressively consolidated and marketed as plots for a “new residential development.” Local authorities have issued warnings, cautioning residents against falling prey to inflated land prices and speculative schemes.
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