“Strategic Touchpoints: Elevating Office Buildings and Shopping Centers to Attract Premier Tenants”

“The Golden Ticket” Elevates Office Value

Domestic and international businesses and investors increasingly view ESG as a critical factor in strategic planning and decision-making, all aiming for “Net Zero.” In this context, choosing green offices has become an essential part of sustainable development.

According to CBRE Vietnam, tenants’ demands go beyond finding a standard workspace. They seek a friendly, convenient, and health-supportive environment. In the first six months of 2025, relocations to high-quality new buildings dominated, accounting for 65% of total office leasing in Hanoi.

A CBRE survey in March 2025 revealed that green-certified buildings have a 2% higher occupancy rate than the Asia-Pacific average. This highlights tenants’ growing preference for green experiences tied to operational efficiency and energy savings. Green certifications, once optional, are now mandatory, especially for multinationals.

This shift in demand is pushing developers to enhance office quality, focusing not only on green infrastructure but also on property management services, ensuring tenants experience distinct value.

Ms. Phạm Thị Quỳnh, Director of Property Management at TN Property Management (TNPM), shared: “For a green building to stand out, developers must deliver a comprehensive tenant experience. This sustainably increases asset value and fosters long-term tenant loyalty.”

For operational buildings, transitioning to green models requires tailored retrofitting solutions. Choosing the right green certification criteria, aligned with business goals, ensures feasibility and long-term success.

Operational Excellence Elevates Tenant Experience

While green infrastructure and certifications act as a “passport” to sustainability, property management defines tenants’ daily experience. Seemingly small touchpoints like reception, security, and cleaning build goodwill and long-term loyalty.

As a pioneer in sustainable development, TNPM, a ROX Key member, has established an internationally certified property management system (ISO 9001:2015 and ISO 45001:2018), integrating smart technology solutions.

At flagship projects like ROX Tower Nguyễn Chí Thanh, ROX Tower Nguyễn Công Trứ, and Vân Hồ Government Complex, TNPM provides technical operation, reception, security, landscaping, and environmental services, tailored to each project’s needs.

For green-certified buildings, TNPM strictly adheres to energy control regulations, from lighting and ventilation to water-saving fixtures and drought-resistant landscaping with rainwater reuse.

Ms. Phạm Thị Quỳnh emphasized: “A professional, dedicated team, combined with advanced technology, enhances the office’s image, especially for green buildings. Tenants should feel comfort and convenience in every detail of their daily experience.”

Over the past five years, TNPM has led digital transformation in property management with solutions like FM, CRM, Smart Parking, and Intelligent Security. These technologies optimize manpower, reduce costs, and improve transparency and user experience.

Additionally, TNPM focuses on building a service-oriented, professional workforce, meeting expectations for a dream workplace where employees enjoy meaningful, emotion-filled experiences.