Pioneering Advanced Technologies
Since its early entry into the audiovisual market, Samsung has consistently led the way in cutting-edge TV technologies, delivering unparalleled viewing experiences. Today, the brand’s Neo QLED lineup—including 8K models like the QN950F and 4K variants such as the QN90F and QN85F—features Quantum Mini LED Pro technology. These LEDs are 1/50th the size of standard LEDs, enhancing brightness and contrast across every screen segment. The result? Deeper blacks and sharper details in both bright and dark scenes.
For OLED TVs, Samsung’s OLED HDR Pro technology optimizes contrast and brightness at the pixel level, ensuring Pantone-certified color accuracy for lifelike visuals.
Samsung’s TVs are powered by a suite of advanced technologies.
In the competitive QLED market, Samsung’s Quantum Dot displays have earned TÜV Rheinland’s “Real Quantum Dot Display” certification, setting the standard for authenticity. Additionally, SGS (Société Générale de Surveillance) has verified that Samsung’s quantum dot technology is cadmium-free, ensuring safety for both users and the environment.
Leading the Trend in Ultra-Large Screens
According to Dataintelo’s Large Screen TV Market Report, ultra-large TVs are poised to dominate the future, with an anticipated annual growth rate of 8% and a projected market value of $97 billion by 2032. Samsung has proactively embraced this trend, capturing 28.7% of the market share in TVs 75 inches and larger as of 2024 (Omdia).
The brand offers a diverse range of ultra-large screens, including 98-inch models (DU9000, Q7F, QN90F), a 100-inch QN80F, and a 115-inch QN90F. These options cater to the growing demand for home theater experiences, where larger screens are increasingly preferred.
Samsung is at the forefront of the ultra-large TV trend.
Revolutionizing Experience with Vision AI
Guided by its “AI for All” vision, Samsung integrated Vision AI across its audiovisual lineup in 2025. This AI technology enables features like automatic upscaling of content to 8K/4K, regardless of the input resolution. The latest Neo QLED 8K flagship (QN950F) is equipped with the 3rd-generation AI NQ8 processor, featuring 768 neural networks—1.5 times more than its predecessor—for unmatched visual and audio performance.
Samsung AI TVs also introduce innovative features such as gesture control via Galaxy Watch and AI-generated wallpapers, offering users unprecedented convenience.
Samsung Vision AI redefines visuals, audio, and user interaction.
Expanding Partnerships for Enhanced Experience
Leveraging its global influence, Samsung has partnered with prestigious entities to enrich user experiences. Collaborating with Art Basel, the brand launched the Art Basel in Basel (ABB) collection, adding 38 curated artworks to its Art Store, which now boasts over 3,500 pieces. This partnership benefits owners of Neo QLED, The Frame, and QLED TVs (Q7F and above).
Previously, Samsung teamed up with Warner Bros. and DC Studios to showcase a Superman-themed collection during the film’s promotional phase. The brand is also licensing its Tizen OS to other TV manufacturers, expanding its presence in Europe, North America, Latin America, and Australia.
Gamers rejoice as Samsung partners with Electronic Arts (EA) and Xbox to bring EA SPORTS FC 25 to the Samsung Gaming Hub via Xbox Cloud Gaming (Beta). In Vietnam, collaborations with local OTT platforms like FPT Play, VieON, and VTVGo deliver personalized, multi-platform entertainment, driving the growth of the country’s digital content market.
Commitment to Sustainability
Samsung’s leadership is further solidified by its sustainability initiatives. Features like AI Energy Mode reduce power consumption by up to 30%, while solar-powered remotes and eco-friendly packaging minimize environmental impact. The brand’s commitment to extending product lifecycles includes free software updates for up to 7 years, reducing e-waste.
Security is paramount with Knox Security, which protects user data 24/7 throughout the product’s lifecycle, earning international certifications.
Beyond its exceptional audio-visual technology, Samsung AI TVs stand out through strategic partnerships and a steadfast commitment to sustainability. These elements foster deep trust and loyalty among users, cementing Samsung’s leadership in the industry.
Global Packaging Leader Champions Circular Economy Initiatives in Vietnam
Recently, Tetra Pak unveiled its Sustainability Report for the 2024 fiscal year (FY24), highlighting a 25% reduction in greenhouse gas (GHG) emissions across its entire value chain since 2019, with a further 5% improvement achieved since 2023.
Sustainable Development: The New Competitive Edge for Vietnamese Businesses
At the “Green for Growth: How Sustainability Unlocks New Opportunities” seminar, co-hosted by EuroCham Vietnam, UOB Vietnam, and partners in August 2025, Mr. Jason Yang, Director of Sustainable Development at UOB Vietnam, shared strategic insights on the role of sustainability in Vietnam’s next phase of economic growth.
Viva Star Coffee: 20 Years of Resilience, A Global Vision
With over 20 years of unwavering dedication, Viva Star Coffee has solidified its position as a leading Vietnamese coffee brand, expanding its footprint across Cambodia and Indonesia, and soon to conquer Singapore and India. These bold strides mark a significant leap in the brand’s global journey.
The Green Cost Conundrum: When Sustainable Products Cost More Than Pollution.
The concept of a circular economy is an inevitable path for many, yet Vietnam faces a perplexing paradox: recycled products are significantly more expensive than their virgin counterparts.
The Ultimate Slim-Smartphone Showdown: How Samsung Knocked Out Apple in the Thinnest Fight
Apple has just entered an intriguing race to build the ultimate ultra-thin and lightweight smartphone, a domain where Android rivals boast pioneering advantages. The Samsung Galaxy Z Fold7, in particular, shines as the current leading star in this arena.
