Is the Mazda6 Being Discontinued in Vietnam?
Multiple authorized dealerships nationwide have stopped accepting deposits for the Mazda6. This has sparked speculation that the Mazda6 might be quietly exiting the Vietnamese market, similar to the recent case of the BT-50.
The third-generation Mazda6 in Vietnam. Photo: Social Media
However, THACO Auto has not confirmed any information regarding this matter. According to the official website, the Mazda6 remains listed in Mazda Vietnam’s product lineup, offering five variants priced between 769 and 899 million VND.
Mazda Vietnam’s website still features the Mazda6. Screenshot
Industry experts’ speculations are not without merit. The Mazda BT-50 also quietly exited the Vietnamese market. Additionally, the Mazda6 has been discontinued in several major global markets, including North America (2021), the UK (2023), Japan (2024), and Australia (March 2025). While Mazda has not officially confirmed, leading automotive publications predict that the electric 6e model will fully replace the internal combustion-engined Mazda6.
The reason dealerships have stopped accepting deposits may be linked to sales performance. According to the Vietnam Automobile Manufacturers’ Association (VAMA), the Mazda6 recorded zero sales for four consecutive months. The most recent sales were in April 2025, with only four units delivered. Year-to-date sales total just 56 units.
A Look Back at the Mazda6 in Vietnam
The Mazda6 first appeared in Vietnam in the late 20th century as the Mazda 626. The third-generation model, renamed Mazda6, was officially introduced in 2012 following Mazda’s partnership with THACO Auto. Despite its 2012 debut, it was marketed as the 2014 Mazda6 and received three updates in 2017, 2020, and 2024.
A first-generation Mazda6 in Vietnam.
Upon its launch, the Mazda6 made a significant impact in Vietnam, even rivaling the Toyota Camry. Alongside other D-segment sedans, the Mazda6 was once a dream car for many.
In 2016, sales peaked at 3,234 units, ranking it among the top 10 best-selling passenger cars that year. However, sales declined steadily from 2,377 units in 2018 to just 216 in 2024 and 56 this year.
Over time, as sedans lost their appeal, D-segment sedans were among the first to be affected. While B-segment sedans retain some popularity due to their compact size, affordability, and suitability for service use, D-segment sedans are often criticized for being bulky in urban areas, having low ground clearance, and being less comfortable than SUVs, with higher price tags.
Today, this segment consistently records the lowest sales. According to VAMA, only three Honda Accords were sold in August 2025, bringing the year-to-date total to 24. The Kia K5 sold 21 units in August 2025 and 157 units in the first eight months. The only model with decent sales is the Toyota Camry, with 157 units sold in August 2025 and a year-to-date total of 1,531, though sales have significantly dropped.
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