VinFast VF 3 Makes History as a Honoree at Asia-Pacific’s Premier Marketing Awards

Unprecedented Milestone for a Vietnamese Brand

VinFast has made history as its mini electric vehicle, the VF 3, alongside the “From Hype to History in 66 Hours” campaign, was honored at the prestigious Asia-Pacific marketing awards. This marks the first time a Vietnamese brand has clinched a Gold award at this international stage, widely regarded as the benchmark for marketing and communication effectiveness. Amidst the presence of automotive giants like Mercedes-Benz, Honda, and BYD, VinFast’s triumph as the sole OEM winner in the region underscores the campaign’s profound impact. Beyond a media victory, this achievement signifies a pivotal moment where a Vietnamese brand stands shoulder-to-shoulder with global marketing powerhouses.

The 66-Hour Campaign That Defied Expectations

The campaign’s highlight was the record-breaking 27,649 pre-orders for the VF 3 within just 66 hours of its launch, an unprecedented feat in Vietnam’s automotive market. This success stems from VinFast’s innovative strategy: pioneering e-commerce vehicle sales via Shopee and VinID, coupled with a robust social media presence featuring influencer-led livestreams. By offering flexible deposit options—allowing customers to choose between purchasing the vehicle with a battery or leasing one—VinFast transformed a media frenzy into tangible sales. In a market where electric vehicles face significant barriers, this approach not only created a buzz but also set a benchmark for how marketing can directly drive sales.

6 International Awards and Their Broader Significance

The VF 3 campaign garnered a total of 6 awards at the 2025 Effie APAC, including 2 Gold awards in the Automotive and Shopper & e-Commerce Marketing categories, 2 Bronze awards for Asia Pacific Brands and Marketing Disruptors, and two special titles: Second Place for Brand of the Year and Third Place for Marketer of the Year. Each award carries distinct significance: the Automotive Gold proves VinFast’s success in a fiercely competitive industry; the Shopper & e-Commerce Gold highlights its prowess in digital retail transformation; and the Asia Pacific Brands and Marketing Disruptors awards position VF 3 as a trailblazer reshaping regional marketing norms. Notably, the high rankings in special categories affirm VinFast’s status as a leading brand and marketer in Asia, not just for a single campaign but as an industry frontrunner.

Renowned for its rigorous criteria, the Effie Awards not only celebrates creativity but also emphasizes measurable business outcomes, from strategic challenges to tangible results. Thus, the VF 3’s victory is more than an accolade—it’s an international endorsement of Vietnam’s capability to craft globally competitive campaigns. While many established automakers adhere to traditional marketing, VF 3 exemplifies a customer-centric, digital-first approach, converting attention into revenue. This positions VinFast to strengthen its domestic foothold and expand regionally.

From the historic 66-hour campaign to the 6 international awards, the VF 3 has penned a remarkable chapter in Vietnam’s automotive history. Previously recognized for its products and global ambitions, VinFast now stands as a marketing case study celebrated across the region. This success underscores that Vietnamese brands can compete globally, not just through technology or products, but also through innovative and effective marketing strategies. With the VF 3, VinFast has created a new symbol—an electric vehicle embodying global aspirations and cementing Vietnam’s presence on the world marketing map.