The Job-Hopping Generation
Minh Anh, a 26-year-old, embodies the quintessential Gen Z talent: intelligent, dynamic, and perpetually driven to grow. Since graduating, she has worked at several prestigious banks, yet none have retained her for more than two years.
“As a new employee, I’m always eager to learn, take on new projects, and embrace responsibilities. However, traditional workflows and excessive paperwork often leave young professionals like me feeling unmotivated,” Minh Anh shares.
Her story isn’t unique. An Adecco report reveals that 72% of workers are open to new opportunities in 2025, with 54% actively seeking them even without immediate pressure to leave.
NCB emerges as a new hub for young banking talent
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This trend of job-hopping among younger employees poses significant challenges for businesses, especially as Gen Y and Gen Z become the workforce majority. Ernst & Young estimates that Gen Z will constitute 27% of the banking workforce by 2025. This smartphone-native generation brings distinct skills, positioning them as the “future of finance.”
A Sentry employment report highlights that when choosing a workplace, 47% of workers prioritize learning opportunities, followed by company culture, and then income. According to Navigos Group, today’s Gen Z values growth over stability. They seek environments that foster learning, empowerment, career progression, and the freedom to express ideas respectfully.
EY emphasizes that to meet Gen Z’s expectations for diversity and inclusion, banks must abandon outdated frameworks and confront systemic barriers head-on.
NCB – A Magnet for the New Workforce
Over the past three years, National Commercial Bank (NCB) has revolutionized its HR policies and strategies, creating a modern digital workplace to attract a dynamic, multi-generational workforce.
With 90% of its staff comprising Gen Y and Gen Z, NCB focuses on connectivity and digitalization, aligning with global trends. This approach enables young employees to enhance their skills while leveraging technology to improve productivity.
 NCB wins double honors at HR Asia Awards 2025
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NCB has adopted a paperless, smart office model, replacing traditional meetings with platforms like Microsoft Teams, Google Meet, and Zoom. AI integration optimizes efficiency, while tech-driven processes foster a creative, agile environment.
Beyond a modern workplace, NCB partners with global HR consultants to offer top-tier compensation and benefits, attracting and retaining top talent. Employee development is a priority, with clear growth paths and a focus on internal leadership pipelines. NCB aims for 50% of its business unit managers to come from within by 2027.
“We empower our employees with adaptability, challenging roles, and advancement opportunities to meet evolving demands,” says Ta Kieu Hung, NCB CEO.
NCB’s culture of empowerment resonates with Gen Z. By blending Gen X’s experience, Gen Y’s execution, and Gen Z’s creativity, the bank achieves outstanding results.
Recognized for its innovative approach, NCB recently won two prestigious awards: “Best Companies to Work for in Asia 2025” and “Tech Empowerment Awards 2025” at HR Asia Awards 2025.
“At NCB, our people are our greatest asset, and we continuously invest in their growth,” affirms NCB leadership. The bank is renowned for its blend of seasoned executives, international experts, and young financial talent.
– 11:41 26/09/2025
“The Most Thoughtful ‘Kim Chủ’ of the Concert Season: TPBank”
As the main sponsor of the Em Xinh “Say Hi” Concert, TPBank stole the show with its signature purple branding dominating the audience and the catchy slogan “TPBank App – Ultimate Convenience. Ultimate Living” resonating through the voices of thousands of Xinhiu fans.
From Resilience to Ambition: NCB Continues Its 30-Year Journey of Breakthroughs
From a modest southern bank to a pioneering credit institution in restructuring and innovation, NCB exemplifies the power of resilience and ambition. Its 30-year journey marks not only a milestone of maturity but also the dawn of a brilliant new chapter in development.
NCB’s Bold Transformation: Confidently Striding into Its 30th Year
After three decades of challenges and transformation, National Commercial Bank (NCB) has emerged as a dynamic and innovative financial institution, marking its journey with remarkable evolution and paving the way for a promising new chapter.
NCB Bank’s Two Distinctive Milestones in September
In September, amidst the proud atmosphere of the 2/9 National Day and the 30th anniversary of its establishment, NCB ignited the emotions of millions of Vietnamese with two remarkable milestones: partnering with the million-view MV “Vietnam – Proudly Stepping into the Future” and launching the special edition NCB Visa “Pride” credit card.
TPBank and “Em Xinh Say Hi”: Unleashing Borderless Creativity, Connecting with Gen Z Emotions
Riding the wave of excitement from its sold-out concerts and programs, TPBank continues to cater to Gen Z with a suite of sleek, top-tier features, transforming the TPBank App into a cornerstone of authentic fandom culture. From the dazzling stages of Em Xinh to the personalized features within the app, TPBank’s signature purple hue not only embodies boundless creativity but also plays a pivotal role in empowering Vietnam’s youth to reach new heights.
