Brand Finance, a leading global brand valuation firm headquartered in London, UK, annually assesses over 6,000 brands worldwide. Their methodology combines financial performance, brand strength, recognition, customer satisfaction, sustainability strategies, and extensive survey data to provide a comprehensive and objective brand value evaluation.
According to Brand Finance’s 2025 Global Report on the Top 500 Most Valuable Bank Brands, released on March 20, 2025, MB Bank soared 59 places to rank 168th globally. The bank achieved an impressive Brand Strength Index (BSI) of 87.7/100, earning an AAA rating. Building on this success, Brand Finance recently recognized MB as one of Vietnam’s Top 10 Most Valuable Brands, solidifying its position as a prominent player in the regional and global financial landscape.
Securing a Top 10 Spot Through Continuous Innovation
In early 2025, Brand Finance also named MB the fastest-growing bank in brand value, with an 87% year-over-year increase, reaching nearly $1.6 billion. This remarkable growth cements MB’s position as Vietnam’s fastest-growing bank in brand value.
MB’s robust growth propels it into the Top 10 Most Valuable Brands of 2025
MB’s competitive edge stems from its technology-driven ecosystem. The bank has developed a comprehensive digital platform integrating various financial services, including the MBBank App with over 33 million users, consumer finance (MCredit), securities (MBS), insurance (MIC), and the BIZ MBBank app for businesses. These platforms cater to diverse financial needs, offering seamless payment solutions, account management, business financing, e-commerce services, and secure electronic transactions.
Alongside technological advancements, MB prioritizes sustainable development (ESG) initiatives, focusing on large-scale environmental impact. As a pioneer in Vietnam, MB established an ESG framework aligned with international standards, incorporating environmental risk management, climate risk integration, and investment in modern technology infrastructure to support ESG governance and operations.
MB’s commitment to ESG is evident in its allocation of 65 trillion VND to sustainable initiatives, fostering social and environmental value while enhancing its brand reputation among investors and customers. Notable community campaigns include HiGreen, transforming landfills into playgrounds, and Trường Sa Xanh, bringing greenery to island territories.
MB’s innovative communication strategies have strengthened its brand image. The Innowave Video Podcast, featuring direct conversations with senior bank leaders, garnered 1 million views within 4 hours and over 9 million views across platforms, reaching nearly 54 million people. The bank’s partnership with the Sao Nhập Ngũ program achieved 63 million Facebook engagements, 25 million multi-platform views, and hundreds of thousands of comments and shares. The 2025 Sao Nhập Ngũ Concert attracted 20,000 live attendees, showcasing MB’s ability to connect with audiences emotionally. Additionally, MB’s sponsorship of the PPA Tour Asia – MB Vietnam Cup 2025, Asia’s premier pickleball tournament, offered MB Priority customers exclusive experiences, including VIP match access and meet-and-greets with international legends, elevating customer engagement.
Solidifying Big 5 Status
Brand Finance’s recognition and MB’s impressive growth metrics reinforce its position among Vietnam’s “Big 5” banks. Key financial indicators, including a non-performing loan ratio below 1.6%, a 20.71% return on equity (ROE), a 24.3% cost-to-income ratio (CIR), and a 40% CASA ratio, highlight MB’s operational efficiency and stability.
MB has significantly narrowed the gap with long-established state-owned banks, maintaining strong competitiveness and a pivotal role in Vietnam’s financial system.
With its modern digital banking model and diverse offerings—spanning digital banking, consumer finance, securities, insurance, and fund management—MB exemplifies innovation in Vietnam’s banking sector. It serves as a benchmark for agile, globally aligned financial institutions catering to the evolving needs of the digital era.
Brand Finance’s acknowledgment underscores MB’s growing influence and reputation in both domestic and international financial markets.
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